How do I set up a coaching subscription on Talkspresso?

Create a service on Talkspresso with your coaching package details, set your price, and share your booking link. Clients can book, pay, and join video calls from one page. There are no monthly platform fees. You only pay 10% when you earn.

Should I require a minimum commitment for coaching subscriptions?

Yes. A 3-month minimum is standard for coaching subscriptions. Most coaching methodologies require 6-12 sessions (roughly 2-3 months of weekly calls) before clients see meaningful results. Without a minimum, clients often cancel before experiencing the transformation, leading to poor outcomes and weak testimonials.

Coaching Call Subscription Price: 2026 Pricing Guide

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Coaching Call Subscription Pricing: What to Charge (and What to Expect) in 2026

Published April 11, 2026

Quick answer
Coaching call subscription prices in 2026 typically range from $97 to $297 per month for group coaching, $300 to $1,000 per month for 1-on-1 coaching retainers, and $1,000 to $5,000 per month for executive or high-touch programs. The exact price depends on your niche, session frequency, and the level of access included between calls. Platforms like Talkspresso let you set up subscription-style coaching packages with built-in scheduling, video, and payments so you can start earning recurring revenue without stitching together multiple tools.
Talkspresso lets creators do this with no monthly fee

Key takeaways

Group coaching subscriptions typically run $97-$297/month, while 1-on-1 retainers range from $300-$1,000/month and executive programs go up to $5,000/month
The most profitable subscription model includes 2-4 calls per month plus async support (messaging, email check-ins) between sessions
Coaches who switch from per-session pricing to subscriptions see 30-50% higher client lifetime value on average
Monthly subscriptions work best with a 3-month minimum commitment to give clients enough time to see results
You can launch a coaching subscription today on Talkspresso with no monthly platform fees, just a 10% cut when you earn

If you're wondering what a coaching call subscription costs (or what to charge for one), you're asking the right question. Subscription pricing is how the most successful coaches build predictable income instead of chasing one-off bookings every month.

This guide covers real pricing data for coaching call subscriptions in 2026, the models that actually work, and how to set yours up without overcomplicating it.

What Coaching Call Subscriptions Actually Cost in 2026

Coaching subscription prices vary widely based on format, niche, and what's included. Here are the ranges you'll see across the industry.

Subscription Type	Monthly Price Range	What's Typically Included
Group coaching (community access + calls)	$97-$297	2-4 group calls/month, community access, resources
1-on-1 basic retainer	$300-$500	2 sessions/month, email support

Frequently Asked Questions

How much does a coaching call subscription cost per month?

Monthly coaching call subscriptions range from $97/month for basic group coaching to $5,000/month for premium executive coaching. The most common range for 1-on-1 coaching is $300-$1,000/month, which typically includes 2-4 sessions and some form of between-session support like email or messaging access.

Is subscription pricing better than per-session pricing for coaches?

For most coaches, yes. Subscriptions create predictable recurring revenue, increase client commitment, and boost lifetime value by 30-50% compared to per-session billing. The trade-off is that subscriptions require more upfront trust from the client, so they work best once you have testimonials and proven results.

What should a coaching subscription include besides calls?

The best coaching subscriptions include session recordings, follow-up notes or action items, email or messaging support between calls, and access to resources or templates. These extras increase perceived value and justify a higher monthly price. On Talkspresso, session recordings and AI-generated summaries are included automatically.

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Coaching Niche	Typical Monthly Subscription	Why
Executive/leadership	$1,500-$5,000	Corporate budgets, high ROI, measurable outcomes
Business coaching	$500-$2,000	Direct revenue impact, clients can attribute earnings to coaching
Career coaching	$300-$800	Clear ROI (salary increases, promotions)
Financial coaching	$300-$700	Measurable ROI (debt reduction, savings growth)
Life coaching	$200-$500	Broad market, emotional outcomes, price-sensitive
Health and wellness	$150-$400	Growing demand, but clients are budget-conscious
Fitness coaching	$100-$300	High competition, often includes programming beyond calls
Relationship coaching	$200-$500	Niche audience, emotional value

Why Subscription Pricing Beats Per-Session Billing

If you're currently selling coaching calls one at a time, switching to subscriptions changes the economics of your business.

Predictable Revenue

With per-session pricing, your income fluctuates month to month. One month you have 15 bookings. The next, you have 7. Subscriptions smooth this out. Ten clients at $500/month is $5,000 you can count on, every month, regardless of cancellations or scheduling changes.

Higher Client Lifetime Value

A client who buys a single $200 session might come back 3-4 times over 6 months for $600-$800 total. That same client on a $500/month subscription stays for 4-6 months on average, generating $2,000-$3,000. That's a 3-4x increase in lifetime value from the same client.

Better Client Outcomes

Coaching works best with consistency. A client who shows up every week for 3 months gets dramatically better results than someone who books sporadically when they feel stuck. Subscriptions create the structure clients need to actually follow through.

Less Time Selling, More Time Coaching

When clients pay per session, you're essentially re-selling yourself every time they need to rebook. Subscriptions eliminate that friction. The client has already committed. You focus on coaching, not convincing.

How to Structure Your Coaching Subscription

The best coaching subscriptions include three components: scheduled calls, async support, and deliverables.

Component 1: Scheduled Calls

This is the core of any coaching subscription. Decide on frequency and duration.

Common structures:

2 calls/month (biweekly), 45-60 minutes each: Good for clients who need accountability but not intensive support
4 calls/month (weekly), 30-45 minutes each: Best for active coaching engagements where clients are working through specific challenges
4 calls/month (weekly), 60 minutes each: Premium tier for high-touch coaching

Most coaches find that weekly 30-45 minute calls outperform biweekly 60-minute calls. Shorter, more frequent sessions keep momentum going and give clients less time to fall off track between sessions.

Component 2: Async Support

This is what separates a subscription from a package of sessions. Async support, meaning email, messaging, or voice notes between calls, adds massive perceived value and costs you relatively little time.

Options to include:

Email support with 24-48 hour response time
Messaging access (through your coaching platform or a tool like Voxer)
Session recordings and AI-generated summaries (automatic on Talkspresso)
Weekly check-in prompts or accountability messages

Set clear boundaries on async support. "Email support with 24-hour response time, Monday through Friday" is specific. "Unlimited access" is a recipe for burnout.

Component 3: Deliverables

Give clients something tangible alongside the calls.

Session recordings with key takeaways
Action item lists after each call
Templates, frameworks, or worksheets relevant to their goals
Progress tracking (simple spreadsheet or shared doc)

These deliverables cost you minimal extra time but make the subscription feel substantially more valuable than just "a few calls per month."

Setting Your Subscription Price: A Step-by-Step Formula

Here's how to calculate a subscription price that's profitable for you and fair for your clients.

Step 1: Start with Your Session Rate

If you don't already know your per-session rate, check our coaching session pricing guide for benchmarks. Let's say your rate is $200 per 45-minute session.

Step 2: Multiply by Sessions Per Month

If your subscription includes 4 sessions/month: 4 x $200 = $800/month at full per-session value.

Step 3: Apply a Subscription Discount (10-20%)

Clients expect a discount for committing to a subscription. Apply 10-20% off the per-session total.

$800 x 0.85 (15% discount) = $680/month

Step 4: Add Value for Async Support

If you're including messaging support and session deliverables, you can offset some of the discount. Your $680 subscription with async support is actually worth more than 4 standalone sessions at $200 each.

Many coaches price their subscription at the full per-session rate (or even above it) once async support is included. In this example, $700-$800/month would be reasonable.

Step 5: Set a Minimum Commitment

A 3-month minimum is standard. This gives clients enough time to see real results and protects you from churn after just one month. Some coaches offer a slight discount for 6-month or 12-month commitments paid upfront.

Example pricing tier:

Commitment	Monthly Price	Total	Savings
Month-to-month (after 3-month min)	$800	$800/month	None
3-month commitment	$750/month	$2,250	$150
6-month commitment	$700/month	$4,200	$600

Subscription Models That Work for Different Coaching Niches

Not every coaching niche lends itself to the same subscription structure. Here's what works best in the most popular niches.

Business and Executive Coaching

Best model: High-touch retainer ($1,000-$5,000/month)

Business and executive clients expect premium access. Weekly 60-minute sessions, unlimited messaging between calls, and quarterly strategy reviews are standard. The ROI is measurable (revenue growth, team performance, career advancement), so the higher price point is justifiable.

Career Coaching

Best model: Time-bound subscription ($400-$800/month for 3-6 months)

Career transitions have a natural endpoint (landing the new job, getting the promotion). Structure your subscription around that timeline. Weekly 30-minute calls plus resume/interview prep deliverables work well here.

Life and Wellness Coaching

Best model: Affordable monthly retainer ($200-$500/month)

Life coaching clients are typically paying out of pocket, so price sensitivity matters. Biweekly 45-minute calls with email support between sessions hit the sweet spot of enough access to drive results without pricing out your market.

Fitness Coaching

Best model: Tiered subscription ($100-$300/month)

Fitness coaching subscriptions often include more than just calls. Training plans, nutrition guidance, and video form checks are common additions. Weekly 30-minute check-in calls plus a custom training plan is a proven combination at $150-$250/month.

Group Coaching

Best model: Community subscription ($97-$297/month)

Group subscriptions scale beautifully. Two 60-minute group calls per month plus a community space (Discord, Slack, or Circle) can support 20-50 members. At $197/month with 30 members, that's $5,910/month for 8 hours of group calls. Hard to beat that math.

How to Launch Your Coaching Subscription

Don't overcomplicate the launch. Here's a practical plan.

Week 1: Define Your Offer

Pick one subscription tier to start. Include:

Number of calls per month
Call duration
What's included between calls
Minimum commitment
Price

Keep it simple. You can add premium tiers later once you have demand.

Week 2: Set Up Your Platform

You need a system that handles scheduling, payments, and video calls. Stitching together Calendly, Zoom, and Stripe works but creates friction for clients and admin headaches for you.

Talkspresso handles all three in one place. Create your coaching service, set your price, and share a single booking link. Clients book, pay, and join the video call from one page. No monthly platform fees. You keep 90% of what you charge.

Learn more about the best platforms for paid video calls if you want to compare options.

Week 3: Sell to Existing Clients First

Your warmest leads are people who already know your work. Reach out to:

Past 1-on-1 clients who might want ongoing support
Email subscribers who've engaged with your content
Social media followers who've commented or DM'd asking about coaching
People who booked a discovery call but didn't convert (the subscription model might be a better fit)

Offer your first 3-5 subscribers a "founding member" rate (10-15% off) in exchange for a testimonial after 3 months. This gives you social proof fast.

Week 4: Promote Publicly

Share your subscription offer everywhere:

Link in bio on Instagram, LinkedIn, TikTok
Email announcement to your full list
Social posts showing what a typical coaching month looks like
Blog post or video explaining who the subscription is for

Need ideas for getting your booking page in front of people? Check out how to sell coaching calls from Instagram and getting your first 10 coaching clients from social media.

Common Subscription Pricing Mistakes

1. Pricing Too Low to Seem "Accessible"

Underpricing attracts uncommitted clients. A $97/month 1-on-1 coaching subscription screams "I don't value my time." Clients who pay more show up more consistently and do the work. Price for the value you deliver, not for what feels comfortable.

2. No Minimum Commitment

Without a minimum commitment, clients sign up, get one month of coaching, and cancel before they see results. Then they tell people "coaching didn't work." A 3-month minimum protects both your revenue and your client's outcomes.

3. Unlimited Everything

"Unlimited messaging, unlimited calls, unlimited support" sounds generous. In practice, it leads to burnout. Set clear boundaries. Four calls per month with email support, Monday through Friday, 24-hour response time. That's plenty.

4. Not Tracking Churn

If clients consistently cancel after 2-3 months, that's a signal. Either your pricing is off, your onboarding needs work, or clients aren't experiencing enough value to justify continuing. Track your retention rate and improve the weak spots.

5. Only Offering One Tier

A single subscription tier leaves money on the table. Some clients want more access and will pay for it. Offer 2-3 tiers so clients can self-select based on their budget and needs.

The Bottom Line on Coaching Call Subscription Pricing

Coaching call subscriptions range from $97/month for group programs to $5,000/month for executive coaching. The sweet spot for most solo coaches is $300-$1,000/month for 1-on-1 retainers with 2-4 sessions and async support.

Subscription pricing works because it creates predictable revenue, deepens client commitment, and increases lifetime value. If you're still selling sessions one at a time, switching to subscriptions is the single biggest lever you can pull to grow your coaching income.

Here's the move: pick a subscription structure from this guide, price it using the formula above, and set it up on a platform that doesn't nickel-and-dime you with monthly fees.

Compare all platform fees in our 9 best platforms for paid video calls, or see the full Talkspresso for Creators feature set.

Launch your coaching subscription on Talkspresso (free to start) →