Step 2: Build a Profile That Does the Selling For You
Before you post a single piece of content, get your profile right. A confused or generic profile kills conversions.
The formula for a high-converting bio:
- Who you help (be specific, not broad)
- What result you deliver (the transformation, not the method)
- A clear next step (book a call, get a free resource, etc.)
Weak bio: "Life coach helping you live your best life. DM me!"
Strong bio: "I help burned-out professionals go from exhausted and stuck to energized and clear in 90 days. Book a free 20-min call below."
The strong version tells a specific person (burned-out professional) what they get (energized and clear) and when (90 days). It earns attention because it speaks directly to a real problem.
For your link, skip the generic website and point people straight to your booking page. A Talkspresso booking page lets potential clients see your services, read your bio, and book a session in under two minutes. That frictionless experience matters when someone is interested right now.
Step 3: Create Content That Attracts the Right Followers
Not all followers are potential clients. You want content that filters in the right people and filters out everyone else.
The three content types that convert
1. Problem-aware content
This content names the exact pain your ideal client is feeling. It makes them stop scrolling because they feel seen.
Examples:
- "If you're a first-time manager who's terrified of having hard conversations, this is for you."
- "Signs you're in a career that looks successful on paper but feels hollow every Sunday night."
- "Why high-achievers are so bad at asking for help (and what it's costing them)."
People who respond to this content are your people. They're already in the problem. They're open to solutions.
2. Transformation content
This content shows what life looks like on the other side. It sells the destination, not the vehicle.
Examples:
- Client wins (with permission)
- Your own before-and-after story
- "What changed when I finally stopped [X] and started [Y]"
Transformation content builds desire. It makes someone think, "I want that."
3. Process content
This content shows how you work, what a session looks like, how you think. It builds credibility and reduces the fear of the unknown.
Examples:
- "Here's exactly what I cover in a first session with a new client."
- "The three questions I always ask when someone feels stuck."
- "Why I don't give advice in the first session (and what I do instead)."
Process content builds trust. It lets people mentally rehearse working with you before they ever reach out.
Posting frequency
Quality over quantity, always. Three to four posts per week on one platform beats daily mediocre content. Block two hours once a week to batch create. You can usually produce a week's worth of content in one focused session.
Step 4: Use DMs Strategically (Without Being Weird About It)
DMs convert. But most coaches either never send them (leaving money on the table) or send spammy pitches that damage their reputation.
Here's how to do it right.
Who to reach out to
Prioritize people who have:
- Commented on your posts
- Responded to your Stories
- Followed you recently and match your ideal client profile
- Posted something that clearly shows they're dealing with your niche problem
Warm outreach converts far better than cold. Start there.
DM script: After someone engages with your content
"Hey [Name], thanks for your comment on my post about [topic]. It sounds like you're dealing with [specific situation they described]. Is that accurate?"
That's it. That's the whole first message. One question. No pitch. No ask. You're opening a conversation, not making a sale.
If they respond, you listen. You ask more questions. You understand their situation. You only mention your coaching when it's genuinely relevant and after you've shown real interest in their problem.
DM script: Following up after someone views your booking page but doesn't book
If someone clicks your booking link but doesn't schedule (some tools will show you this), you can follow up:
"Hey [Name], I noticed you checked out my booking page. Totally no pressure, but if you had any questions about working together or weren't sure if it was the right fit, I'm happy to answer anything."
Simple, non-pushy, and it often reopens a conversation with someone who was already interested.
DM script: Reaching out to a new follower who fits your ideal client
"Hey [Name], glad you found me here. I checked out your profile and noticed you [specific observation relevant to your niche]. I help people with exactly that. If you ever want to talk through what's going on, I offer free 20-minute calls. No sales pitch, just a real conversation."
Personalization is everything. Generic "thanks for following" messages get ignored. Specific, relevant observations get responses.
Step 5: Convert Conversations into Discovery Calls
The goal of your DM conversations isn't to close a client in the DMs. It's to get them onto a discovery call (or free session).
A discovery call does three things:
- Lets you assess if you can actually help them
- Lets them experience your coaching style firsthand
- Creates a natural moment to discuss working together
How to invite someone to a discovery call
Once you've had a real back-and-forth in the DMs and you understand their situation:
"It sounds like you're dealing with a lot here. I think I can help, but I'd want to understand more before I say that with confidence. Would you be open to a free 20-minute call? I'll ask you a few questions, and if there's a fit, I'll share how I work with people in your situation. Either way you'll leave with more clarity than you have now."
Note what that message does: it lowers the stakes (free, 20 minutes), it sets expectations (questions, then if there's a fit), and it promises value even if they don't become a client (more clarity).
Making it easy to book
When someone says yes to a call, don't start playing calendar ping-pong over DMs. That kills momentum.
Send them directly to your booking page:
"Great, here's a link to grab time: [your Talkspresso booking link]. Pick whatever works for you."
A Talkspresso booking page handles the scheduling, sends confirmation emails, and holds the video call. The client doesn't need to download anything or create an account. You show up, the call happens, and you can focus on the conversation instead of the logistics.
Step 6: The Discovery Call That Closes
You don't need to be a salesperson to convert discovery calls. You need to be a good coach who listens and tells the truth.
Structure for a 20-30 minute discovery call
Minutes 1-2: Quick welcome. Set the agenda.
"Thanks for getting on. Here's what I'd like to do. I want to spend most of the time understanding what's going on for you. Then I'll share what I do and how I work with people. At the end, we can figure out together if it makes sense to keep talking. Sound good?"
Minutes 3-15: Ask questions and actually listen.
- "What's been the biggest challenge for you in [area your coaching covers]?"
- "How long has this been going on?"
- "What have you already tried?"
- "What would be different if this problem was solved?"
Take notes. Reflect back what you hear. This is where trust gets built or lost.
Minutes 16-22: Share your perspective and your offer.
- What you heard and what you think is actually going on (show your expertise)
- How you typically work with someone in this situation
- What the engagement looks like (sessions, duration, investment)
Minutes 23-30: Handle questions and make a clear ask.
"Based on everything we talked about, I think I can help you get from where you are to [specific outcome]. Here's what I'd suggest as a starting point. Does that feel like the right move?"
The ask doesn't have to be aggressive. It just has to be clear. Most coaches lose clients at this stage not because the client wasn't interested, but because the coach never clearly said "I think we should work together." For a detailed framework on structuring discovery calls that convert, see our guide to turning discovery calls into paid clients.
The Timeline: What to Expect
Week 1-2: Set up your profile, define your niche, create your booking page, post your first 3-4 pieces of content.
Week 3-4: Start engaging in comments on other people's posts. Respond to everyone who engages with yours. Send 3-5 thoughtful DMs.
Month 2: You should have had 3-6 discovery calls. Expect to close 1-3 of them. Analyze what worked and what didn't.
Month 3: With a few clients in, you have testimonials, case studies, and social proof to accelerate. This is when things compound.
Getting your first 10 clients takes 60-90 days of consistent effort for most coaches. It is not instant. But the framework above works if you work it.
Common Mistakes to Avoid
Posting without a clear niche. Generic content attracts generic followers. Specific content attracts specific people who have the exact problem you solve.
Hiding behind content and never reaching out. Content builds awareness. Conversations build clients. You need both.
Pitching too fast. Lead with curiosity. Understand before you offer anything.
Making it hard to book. Every extra step between "I'm interested" and "session is booked" costs you clients. Use a booking page that handles everything in one place.
Giving up after month one. The coaches who get to 10 clients are almost never the most talented. They're the ones who stayed consistent long enough for the compounding to kick in.
Ignoring SEO entirely. Social media gets you quick wins, but SEO for coaches builds a pipeline of clients who find you on Google month after month without you posting anything.
Your Next Step
If you don't have a booking page yet, that's the single highest-leverage thing you can fix today. A Talkspresso booking page gives you a professional link to send in DMs, put in your bio, and drop into conversations. It handles scheduling, payment, and the video call itself so you can focus on coaching.
Get your page set up, start posting three times a week, and send five thoughtful DMs this week. That's it. That's the whole plan.
Your first 10 clients are closer than you think.
See the full feature breakdown on Talkspresso for Coaches, or read our step-by-step guide for creators selling paid video calls.
