The 5 Virtual Styling Session Types
The best virtual stylists offer a menu of services that address different needs and price points. Here are the five session types that work well over video.
1. Virtual Closet Audit
The foundation of personal styling, and it translates perfectly to video. The client points their phone camera at their closet and goes through everything section by section. You guide them on what to keep, what to donate, what to restyle, and what gaps exist.
Clients walk away with a curated "keep" list, a "let go" pile, a gap analysis ("you have 12 tops but only 2 good pairs of pants"), outfit combinations they never thought of, and a shopping list for items they actually need.
Duration: 60-90 minutes. Pricing: $150-250.
Ask clients to organize their closet by category (tops, bottoms, dresses, outerwear) before the session. This saves 15-20 minutes of sorting on camera.
2. Virtual Shopping Session
This is where screen sharing shines. Before the session, you ask the client about their needs. During the call, you share your screen and pull up curated selections from online retailers. You discuss each option, build outfits, and the client adds favorites to their cart.
Clients get personalized picks from stores that match their budget, complete outfit combinations, guidance on fit and fabric, and a saved cart ready to purchase.
Duration: 45-60 minutes. Pricing: $100-200.
Pre-shop before the session. Spend 20-30 minutes pulling options based on the client's brief so you're not browsing cold on the call. Show up with 30-40 pre-selected items and narrow down together.
3. Event Styling Consultation
Weddings, galas, job interviews, first dates, vacation wardrobes. The client shares event details (dress code, venue, time of day, what impression they want to make) and you plan the full look, pulling from their existing wardrobe or shopping for new pieces.
For high-stakes events like weddings or speaking engagements, you plan everything down to shoes, accessories, and grooming. Clients leave with a complete outfit plan, backup options, and confidence.
Duration: 30-45 minutes. Pricing: $75-175.
This is your best "gateway" service. Someone who books a $75 event consultation and nails their look often comes back for a full closet audit or seasonal planning.
4. Seasonal Wardrobe Planning
Four times a year, your clients' wardrobes need to transition. At the start of each season, you review the client's wardrobe for the upcoming months, create a rotation plan with outfit formulas, and build a targeted shopping list.
Clients get a seasonal wardrobe rotation plan, 10-15 outfit formulas, a budget-conscious shopping list, and a digital lookbook they can reference daily.
Duration: 60-90 minutes. Pricing: $150-300.
Offer a quarterly package (4 sessions per year) at a 15-20% discount. Ten clients on a quarterly plan at $200 per session is $6,400-6,800 in predictable annual revenue from seasonal planning alone.
5. Corporate Dress Code Coaching
An underserved niche with high demand. Professionals starting new jobs, transitioning from remote to in-office, or stepping into leadership roles need help decoding workplace dress codes.
You review their professional wardrobe and build a work-appropriate capsule wardrobe tailored to their industry (law, finance, tech, creative agencies). Clients get a 15-20 piece capsule plan, formality guidelines for their company, and outfit formulas for meetings, casual Fridays, and presentations.
Duration: 45-60 minutes. Pricing: $125-250.
Corporate coaching can scale into group workshops. A company that hires you to coach one employee might bring you back for a team session at $500-1,000.
Pricing Framework
| Service | Duration | Price Range | Sweet Spot |
|---|
| Event styling consultation | 30-45 min | $75-175 | $100 |
| Virtual shopping session | 45-60 min | $100-200 | $150 |
| Corporate dress code coaching | 45-60 min | $125-250 | $175 |
| Virtual closet audit | 60-90 min | $150-250 | $200 |
| Seasonal wardrobe planning |
Price higher if you specialize in a niche (bridal, executive presence, body-positive fashion), have a strong social media following, include deliverables (lookbooks, shopping lists), or offer follow-up support.
When starting out, offer your first 5-10 sessions at 30-40% below your target rate in exchange for testimonials and before/after photos. Frame it as a "founding client rate," not your permanent price. Raise after you have 5+ testimonials.
Package pricing that works:
| Package | Includes | Price |
|---|
| Style Starter | Closet audit + shopping session | $275-400 |
| Seasonal Client | 4 quarterly planning sessions | $640-960/year |
| Complete Makeover | Closet audit + shopping + event styling | $350-550 |
| VIP Day | Full wardrobe overhaul (3-hour session) | $500-800 |
Setting Up Your Business
You need a booking page, video calls, and payment processing. Ideally, all three in one place.
Talkspresso handles booking, payments, and video calls on one platform. You create your styling services, set prices and availability, and share a single booking link. Clients book a time, pay upfront, and join the video call from the same page.
This matters for stylists because your clients want simplicity. The fewer steps between "I want a consultation" and "I'm on a video call with my stylist," the more people complete the booking.
Setup checklist:
- Create your profile with a professional photo and bio
- Add each styling service with a clear name, description, duration, and price
- Set your available hours (block time for session prep)
- Share your booking link everywhere
For closet audits, remind clients to use their phone (they can walk around the closet). For shopping sessions, you need screen sharing, which Talkspresso's video supports natively. For all sessions, invest in good lighting on your end. You're a stylist. Looking polished on camera is part of the job.
Growing on TikTok and Instagram
Social media is the best client acquisition channel for personal stylists. The visual nature of styling content performs incredibly well on both platforms.
Content That Converts
Outfit transformations. Before and after Reels are the highest-performing content for stylists. Show a "before" outfit and reveal the "after." These get saved, shared, and commented on at high rates.
"Style this with me" videos. Take a single piece and show 5-7 ways to style it. Practical, rewatchable, and demonstrates exactly what a client would get on a call.
Closet audit clips. Film a 60-second highlight from a session (with permission). "Here's what I found in Sarah's closet and the 3 outfits we built from pieces she already owned." This content sells your service better than any ad.
Shopping hauls with commentary. Pull items from Zara, H&M, or target-budget retailers and explain why each piece works (or doesn't). Positions you as an expert without being salesy.
Myth-busting. "You don't need to spend $500 on a blazer." "Capsule wardrobes don't have to be boring." These generate engagement because people love debating fashion rules.
Posting Strategy
TikTok: 4-5 posts per week with trending sounds and soft CTAs every third video. Instagram Reels: 3-4 per week, cross-posting your best TikToks. Stories: daily behind-the-scenes, polls, testimonials, and availability announcements. Carousels: 1-2 per week with frameworks like "5 pieces every woman needs for spring."
Converting Followers to Clients
Bio link: Your booking page goes in your bio. "Book a virtual styling session. Link below."
DM strategy: When someone asks a styling question, give a genuine quick answer, then bridge to your service. "Great question! A structured blazer would elevate that. I do full closet audits over video if you ever want to go deeper. Booking link is in my bio."
Story CTAs: Link stickers pointing to your booking page. "3 spots open this week" creates urgency without pressure.
Testimonials: After every session, ask for a quick testimonial or before/after photo. Post these regularly. Social proof is your most powerful sales tool.
Building Recurring Revenue
One-off sessions are good. Recurring clients are better.
Quarterly seasonal planning. The easiest recurring model because the need is built into the calendar. Four sessions per year, billed as a package.
Monthly style check-ins. A 30-minute monthly call to review purchases, plan outfits, and answer questions. $75-100/month. Ten monthly clients is $750-1,000 in recurring revenue.
Retainer clients. For high-net-worth or executive clients: $200-500/month for priority booking, unlimited text-based styling questions, and one session per month.
Digital products. Turn your frameworks into downloadable guides: "The 30-Piece Capsule Wardrobe Checklist," "Business Casual Decoded," "Wedding Guest Outfit Guide." Price at $15-30 and sell from your booking page.
Getting Started This Week
You don't need a massive following or years of experience. You need styling skills, a camera, and a way for people to book and pay.
Day 1: Set up your booking page on Talkspresso. Create 2-3 services (start with a closet audit and an event consultation). Set your prices and availability.
Day 2: Post a Reel or TikTok showing your expertise. An outfit transformation, a "style this 3 ways" video, or a closet tip.
Day 3: Add your booking link to your Instagram and TikTok bios. Update your bio: "Virtual personal stylist. Book a session below."
Day 4: Reach out to 5 people who've asked for style advice. Offer your intro rate in exchange for a testimonial.
Day 5: Post a styling tip to Stories with a link sticker to your booking page.
Within a week, you'll have a professional booking page, content working for you, and your first sessions on the calendar. The styling skills you already have are the hard part. Everything else is just setting up the system.
Explore the full feature set on Talkspresso for Consultants, or read our platform comparison for paid video calls.
Start your virtual styling practice on Talkspresso
