Step 1: Define the Offer
The fastest path to your first digital product is to package something you already explain repeatedly in sessions.
Every coach has a handful of concepts, frameworks, or exercises they teach to almost every client. The goal-setting framework. The journaling protocol. The reframe for imposter syndrome. The weekly planning template. Whatever that thing is for you, it is already battle-tested through dozens of live sessions. Package it.
Digital product formats that work for coaches:
Workbooks: Structured PDF guides that walk clients through a framework or process. A goal-setting workbook, a values clarification exercise, a habit-building tracker. These sell well because they feel actionable and specific.
Templates: Reusable tools that clients apply directly: a weekly review template, a journaling prompt library, a goal-setting spreadsheet, a habit tracker. Templates sell at lower price points and convert well as entry-level offers.
Recorded workshops: A 45 to 90-minute recorded session on a specific topic. Past workshop recordings (with attendee permission, or purpose-recorded solo) can sell as standalone products. These carry higher prices because they feel like premium content.
Audio guides: Guided meditations, visualization exercises, or coaching prompts in audio format. These work especially well for mindset and wellness coaches.
Mini-courses: A series of 3 to 6 short recorded modules on a specific topic. More depth than a workbook, less commitment than a live course. Price points of $97 to $197 are common.
Ask yourself: What do I explain to every client in the first two sessions? That explanation is your first product.
For more product ideas and how to prioritize which to build first, see our post on PDF templates versus live sessions: which to sell first.
Step 2: Price It
Digital product pricing for coaches follows a simple principle: price the product at a fraction of your live rate, not as a replacement for it.
If your 1:1 sessions are $150 per hour, a workbook that captures one hour of value from your framework should price at $27 to $47. A recorded workshop at $97. A comprehensive mini-course at $197.
The goal is a price that feels accessible to buyers who are not yet ready for live coaching, while being high enough to attract buyers who intend to do the work (not just window shop).
| Product Format | Price Range | Best For |
|---|
| Template / Checklist | $17 - $47 | Entry-level offer, high volume |
| Workbook / Framework guide | $47 - $97 | Mid-tier, specific outcome |
| Recorded workshop | $67 - $147 | Established coaches with video content |
| Audio guide | $27 - $67 | Mindset, wellness, stress coaching |
| Mini-course (3-6 modules) | $97 - $297 | Deep topic, clear transformation |
Start with one product. Price it conservatively. Raise the price after 10 sales and good testimonials.
Step 3: Set Up Booking, Video, and Payment
The simplest setup keeps products and live sessions in one place.
One link does booking, the call, and payment. On the free plan, Talkspresso charges 10% on both session bookings and product sales. On Pro ($29.95/mo), the fee is 0%.
On Talkspresso, the setup is:
- Create or log into your existing account
- Go to your profile and add a digital product
- Upload the file (PDF, audio, video, or a link to hosted content)
- Set the price and write a clear description that focuses on the outcome the buyer gets
- Publish the product to your profile
Your booking link for live sessions and your product storefront live on the same profile page. A client can book a 1:1 session and purchase a workbook from the same URL.
For guidance on the complete digital product setup from creation to sale, see our post on selling digital products as a coach or consultant.
The first sales of a digital product almost always come from existing or past clients. They already trust your work. An email or direct message announcing the product to your existing client list is the fastest path to the first 10 sales.
Email to past clients: Something like: "I've packaged the [framework/process] we work through together into a [workbook/template/guide] that clients can use on their own. I wanted you to have first access before I promote it more broadly. Here is the link: [URL]. Price is $47. Feel free to share with anyone who might benefit."
Social media: Post on the platforms where your audience lives. Share a specific result one of your clients got from the framework you packaged. Then mention that you have turned it into a product and link to your profile.
Within live sessions: When a topic comes up in a session that your product addresses, mention it directly. "I actually have a workbook on exactly this. I'll send you the link after our call. It covers [specific element] in much more depth than we can get to in a session."
As a lead magnet: Offer the product at a discount or for free to newsletter subscribers or social media followers who opt in. Once they have purchased or received the product and found it valuable, they are primed to book a live session.
For the full framework on bundling products with coaching packages, see our post on how to bundle digital products with coaching.
Step 5: Deliver and Follow Up
Digital product delivery should be automatic. When a buyer completes the checkout, the platform sends them access to the file or product link immediately without any manual action from you.
After purchase: Set up a brief automated follow-up email (if your platform supports it) that:
- Thanks the buyer for purchasing
- Gives them one specific tip for getting the most value from the product
- Mentions that if they want to go deeper, a 1:1 session is available
- Includes your booking link
This post-purchase email converts product buyers into live session clients at a measurable rate. The buyer is at peak motivation right after the purchase. The follow-up catches them there.
Testimonial request: After a week, send a short email asking if the product was helpful and if they would be willing to share one or two sentences about their experience. Testimonials on digital products are especially valuable because they address the specific hesitation buyers have: "Will this actually work if I do it on my own without a coach?"
For a framework on turning past recordings into ongoing passive income, see our post on passive income from past session recordings.
Scaling Up
Once you have one product selling consistently, here are the ways to expand the catalog strategically:
Record everything. Going forward, record every live session and every workshop with client permission. This content becomes your product catalog over time. A workshop you run once can become a product that sells indefinitely. See our post on how to turn a workshop recording into a digital product for the step-by-step process.
Bundle products with sessions. A coaching package that includes live sessions plus access to your full digital product library is more compelling than either alone. The bundle justifies a higher price and retains clients longer.
Create a beginner product as a permanent lead magnet. Price one product very low ($7 to $17) or free in exchange for an email address. This product introduces your framework to a new audience and seeds your client pipeline continuously.
Launch new products from new client themes. Every quarter, look at the recurring challenges you are addressing in live sessions. If you are explaining the same thing repeatedly, that explanation is your next product.
The Bottom Line
Digital products do not replace live coaching. They extend it.
They serve clients who are not ready for your live rate. They earn revenue between sessions. They demonstrate your expertise to buyers before they commit to a higher-ticket engagement. And they create a catalog that grows more valuable over time as you add to it.
The first product is the hardest because it requires packaging something you have probably been giving away in sessions for free. Once that first product is live and selling, the model is proven and every subsequent product is easier to create and sell.
