Five Types of Digital Products That Sell Well
1. Templates and Swipe Files ($19-69)
Templates are the fastest digital product to create and the easiest to sell. Your clients do not want to build things from scratch. They want to fill in the blanks.
Business plan templates, proposal templates, email sequences, onboarding checklists, social media caption libraries, financial planning spreadsheets: all of these have a ready market among people who do not yet have your expertise.
How to create them: open the documents you already use with clients. Remove the client-specific details. Add clear instructions for each section. Export as a PDF, Google Doc, or Notion template. That is the entire process.
A 5-template pack priced at $39 will outsell a 50-template mega-pack priced at $99, because the focused pack is easier to evaluate and feels less overwhelming to buy.
2. PDF Guides and Frameworks ($10-39)
The step-by-step process you walk clients through in sessions? That is a product. Put it in a document.
Effective PDF guides solve one specific problem. A 12-page guide titled "How to Run Your First Client Discovery Call" will outsell a 200-page ebook called "The Complete Guide to Coaching" every time. Specificity signals relevance. When someone reads the title and thinks "that is exactly my problem," they buy.
Keep guides focused. Solve one problem per document. Include examples from real client situations (anonymized). Structure each section as: the concept, why it matters, and the specific action to take.
3. Workbooks ($19-49)
A workbook is a coaching session in document form. Where a guide tells you what to do, a workbook makes you do it.
Goal-setting workbooks, self-assessment tools, 90-day planning workbooks, skill-building exercises: these sell because they deliver a transformation, not just information. Buyers feel the difference immediately. They work through the exercises and actually make progress.
The structure that works: brief explanation of the concept, a concrete example, then the exercise the reader completes. Repeat for each section. Include space for written responses (print-friendly) or input fields (for digital use). End each major section with a summary of what the reader has accomplished.
4. Session Recordings ($15-49)
If you run workshops, group sessions, or webinars, the recording is an instant product. No new content required. You trim the beginning and end, normalize the audio, and list it for sale.
Workshop replays, masterclass recordings, and group session recordings all sell well. The people who missed the live session still want the content. People who discover you six months later want access to your catalog. A business coach who runs monthly workshops has 12 recordings after a year, each generating steady sales with zero ongoing effort.
On Talkspresso, workshop recordings are captured automatically and can be turned into digital products directly from your dashboard. The platform generates a title, description, and suggested price from the recording's AI summary. Set your price, review the listing, and it is live on your profile. No switching platforms or re-uploading files.
5. Mini-Courses ($39-99)
A mini-course is 3-7 short video lessons (5-15 minutes each) plus supporting materials. It sits in a useful middle ground: more structured than a workbook, less overwhelming than a full course. Most buyers can complete a mini-course in a single sitting or across a weekend.
You do not need a production studio. Record your screen while walking through a presentation. Keep videos under 15 minutes. Add a companion workbook with exercises. Total creation time is typically 1-2 days.
The authenticity of a coach teaching directly to camera or via screen share is more valuable to buyers than polished production. They are paying for your expertise, not your cinematography.
How to Price Your Digital Products
Price based on the problem solved, not the format. A 5-page PDF that saves someone 10 hours of work is worth $39. A 100-page ebook with general advice might struggle at $15.
| Product Type | Price Range | Starting Point |
|---|
| Template packs | $19-69 | $29-39 |
| PDF guides and frameworks | $10-39 | $19 |
| Workbooks | $19-49 | $29 |
| Session recordings | $15-49 | $25 |
| Mini-courses | $39-99 | $49 |
| Bundles | $49-149 | $79 |
Start lower and raise prices over time. Launch your first product at $19. Collect 20-30 sales and testimonials. Then raise to $29. Social proof justifies the increase, and early buyers feel like they got a deal.
Build bundles at a 30-40% discount. Three products at $29 each total $87. Sell the bundle at $59. Bundles increase your average order value and feel like a deal to the buyer. Most people who see a bundle option alongside individual products choose the bundle.
Consider one free lead magnet. A free checklist or one-page framework in exchange for an email address creates a pipeline: free resource, then paid products, then coaching services. Each step qualifies the buyer for the next level.
Creating Products From Content You Already Have
Most coaches think they need to create products from scratch. They do not. They need to repackage what they already have.
Mine Your Session Notes
Look at the notes from your last 20 sessions. The same questions keep coming up. You explain the same framework repeatedly. You assign the same homework.
Each pattern is a product waiting to be packaged. The framework you explain in every third session is a PDF guide. The homework you assign is a workbook. The intake questions you use are a client prep template.
Turn Your Signature Framework Into a Document
Every coach has a signature framework, even if you do not call it that. Write down the 3-7 steps you take every client through. For each step, list the questions you ask and the exercises you assign. Add context: why this step matters, common mistakes, what success looks like.
Format it in Canva or Google Docs. That process takes 2-4 hours and produces a product you can sell at $19-39.
Repurpose Workshop Content
One 90-minute workshop can produce multiple products:
- The full recording becomes a standalone video product
- The slides become a PDF guide
- The exercises become a workbook
- Individual segments become short standalone tutorials
- The Q&A section becomes an FAQ document
You ran the workshop once. You can sell the outputs indefinitely.
Package Your Internal Documents
The templates you use internally, your client intake form, your session prep questionnaire, your goal-tracking spreadsheet, are all products waiting to be packaged. Clean them up, add instructions for each section, and sell them.
Coaches often undervalue these because the content feels obvious to them. It is not obvious to clients who are earlier in their journey. What took you years to develop looks like a shortcut to someone starting from scratch.
Where to Sell Your Digital Products
You have several options. The right choice depends on where your audience already is.
On Your Coaching Profile
The best place to sell digital products is wherever people already go to book sessions with you. When someone lands on your profile and sees coaching services, digital products, and bundles all in one place, you have given them options at every price point. The person who cannot afford a $200 session can buy a $29 workbook. The person who loves the workbook will eventually book the session.
Talkspresso includes a built-in digital product store as part of every coaching profile. You can list PDFs, templates, workbooks, and workshop recordings alongside your paid video call services. Payment processing is handled by the platform. There is nothing to set up or integrate separately.
On Digital Product Marketplaces
Platforms like Gumroad and Payhip have built-in audiences and discovery features. Listing on these platforms can drive sales from people who would not have found you otherwise. The tradeoff is that they charge transaction fees and the product exists separately from your main coaching presence.
On Your Own Website
Hosting products on your own site (using Stripe for payments and a simple download delivery system) gives you the most control and lowest fees. It requires more setup and you handle delivery and support yourself. This makes sense once you have validated demand and want to reduce platform fees on high-volume products.
Recommendation for getting started: List products where your audience already is. Get your first 20-30 sales and learn what works before optimizing distribution.
How Digital Products Complement Live Sessions
Digital products and coaching services are not competing revenue streams. They feed each other.
Products bring in buyers you would not otherwise reach. Someone who follows you on social media but cannot afford your rates can buy a $25 workbook. That purchase puts them in your ecosystem. They get value from your work, trust builds, and six months later they book a session.
Products extend the value of live sessions. After a coaching session where you walk a client through a framework, you can say: "I have a workbook that goes deeper on this, with all the exercises built out. I'll send you the link." That is a natural recommendation that adds value and generates an additional sale.
Products build social proof that fills your calendar. A client who buys your template pack, gets results, and leaves a review is marketing your coaching services to everyone who reads that review. Good products generate good testimonials, which reduce the friction for new clients booking paid sessions.
Bundles That Combine Both
Some of the highest-converting offers combine digital products with live access:
Starter Bundle: Digital product ($29) plus a single 30-minute session ($150). Bundle price: $149. The client gets the framework plus personalized guidance. You add a product that costs nothing to deliver.
Transformation Bundle: Mini-course ($69) plus a 4-session coaching package ($600). Bundle price: $549. Clients work through the course on their own and arrive at sessions with foundational knowledge, making live time more efficient.
VIP Bundle: All products plus a 3-month coaching package. Bundle at a 15-20% discount. These attract your most committed clients, who tend to get the best results and become your strongest testimonial sources.
Bundles also change the pricing conversation. Without them, you offer one product at one price. With them, you offer options at $29, $149, and $549. The anchoring effect works in your favor: a $149 bundle feels affordable when seen next to a $549 option.
Getting Your First Product Live
You do not need a product line, a launch campaign, or a funnel. You need one product and one announcement.
Step 1: Identify what to package. Look at your last 10 client sessions. What framework did you explain most often? What template did you send the most? That is your first product.
Step 2: Create it. Format your existing content in Canva or Google Docs. If it is a recording, trim the beginning and end. If it is a workbook, structure each section as explanation, example, then exercise. Budget 2-4 hours.
Step 3: Price and list it. Start at $19-29. On Talkspresso, create a product listing from your dashboard, set a price, upload your file, and it is immediately available on your profile alongside your coaching services.
Step 4: Tell people. Post about it on social media. Email your existing clients. Mention it in your next session. You do not need a launch strategy. You need 10 people to know it exists.
Step 5: Collect feedback and iterate. After your first few sales, ask buyers what they found most valuable and what was missing. Use that to improve the product and create the next one.
Building a Product Library Over Time
One product is a start. A library is a sustainable business model.
Commit to one new digital product per month. After 6 months, you have 6 products. After a year, 12. That library generates compounding revenue because each product continues selling while you build the next one.
Let client questions drive your product roadmap. Every question a client asks is a signal. If three different clients ask about the same topic in a single month, that topic is your next product. Keep a running note of frequently asked questions, sorted by how often they come up.
Organize your products into a progression:
- Free resource (lead magnet, builds your email list)
- Low-price product ($10-19, first purchase, low risk)
- Mid-price product ($29-49, deeper value)
- Premium product or bundle ($69-99, comprehensive)
- Coaching services ($200+/session)
Each step warms up the buyer for the next. Someone who downloads your free checklist, buys your $19 guide, and then purchases your $49 workbook is practically pre-sold on your coaching package.
Common Mistakes to Avoid
Making products too broad. A focused 8-page PDF that solves one specific problem beats a 50-page ebook covering everything. Solve one problem well.
Waiting for perfection. Ship version 1, collect feedback, and improve. You can always update a digital product after launch. Perfectionism is procrastination.
Not connecting products back to services. Every product should end with a clear next step: "Want personalized help applying this? Book a session." Include the link. Make it easy.
Ignoring your existing content. Audit what you already have before creating anything new. Your frameworks, templates, and worksheets are products. They just need packaging.
Underpricing because it's 'just a PDF.' The value is the expertise, not the format. A PDF that saves someone 15 hours of trial and error is worth $39, not $5.
Start This Week
Pick the framework or template you use most with clients. Package it as a PDF or workbook. Price it at $19-29. List it on your coaching profile. Tell 10 people it exists.
That is the entire plan. Every successful digital product business started with one product offered to a small audience who already trusted the creator.
You already have everything you need. You just have not packaged it yet.
See the full feature breakdown on Talkspresso for Coaches, or read our step-by-step guide for creators selling paid video calls.
Start selling digital products on Talkspresso →
