Acuity Pricing: Every Plan, Fee, and Hidden Cost (2026)

Searching for Acuity pricing? Here is everything you need to know about what Acuity Scheduling actually costs in 2026, including the fees that do not show up on the pricing page.

Acuity (now owned by Squarespace) is a popular booking tool for coaches, consultants, and service businesses. It handles scheduling, reminders, and calendar management well. But the listed plan prices only tell part of the story, especially if you plan to run paid video sessions.

Let's break down every plan, every fee, and the total cost of the Acuity stack.

Acuity Pricing Plans at a Glance

Acuity offers three paid plans. There is no free tier. All plans come with a 7-day free trial and annual billing saves 20%.

Acuity also offers an Enterprise tier with custom pricing for organizations that need more than 36 calendars or advanced compliance features.

Note on plan names: Acuity recently renamed its plans from Emerging, Growing, and Powerhouse to Starter, Standard, and Premium. If you see the old names elsewhere, they refer to the same plans at the same prices.

What Each Plan Includes

Starter ($20/month)

The entry-level plan covers the basics for a solo practitioner:

• 1 calendar (one staff member)
• Unlimited services and appointments
• Client self-scheduling
• Stripe, Square, or PayPal payment integration
• Email confirmations and reminders
• Custom intake forms
• Automatic time zone detection
• Zoom, Google Meet, and GoToMeeting integrations
• Mobile admin app

What you do not get: SMS reminders, packages, memberships, gift certificates, group scheduling, or the ability to add team members.

For solo coaches and consultants who only need scheduling and email reminders, Starter handles the job. But many features that coaches rely on (like selling session packages) require upgrading.

Standard ($34/month)

The mid-tier adds features that matter for growing businesses:

• Everything in Starter
• Up to 6 calendars (multiple staff)
• SMS/text reminders
• Packages, memberships, and subscriptions
• Gift certificates
• Group scheduling
• Branding customization

This is Acuity's most popular plan. SMS reminders alone can cut no-show rates significantly, and packages let you sell bundles of sessions. If you are running a coaching business, this is likely the minimum tier you need.

Premium ($61/month)

The top tier is built for larger operations and compliance-heavy industries:

• Everything in Standard
• Up to 36 calendars
• HIPAA compliance (BAA included)
• Remove Acuity branding
• Multiple staff time zones
• Custom API and CSS access

Unless you need HIPAA compliance or manage a large team, most solo creators and small teams will not need Premium.

The Hidden Costs of the Acuity Stack

Acuity's pricing page shows $20, $34, or $61/month. But Acuity is a scheduling tool, not an all-in-one platform. If you run paid video sessions, here is what you will pay on top.

Video Conferencing

Acuity does not include video. It integrates with Zoom, Google Meet, and GoToMeeting, but you need your own paid account. Most professionals use Zoom Pro at $13.33/month (annual) because the free Zoom plan caps meetings at 40 minutes.

Added cost: $13-$17/month

Payment Processing Fees

Acuity connects to Stripe, Square, or PayPal for payments. These processors charge their own transaction fees. Stripe's standard rate is 2.9% + 30 cents per transaction. On a $150 coaching session, that is $4.65.

Added cost: 2.6%-2.9% + per-transaction fee on every payment

AI Session Notes

Acuity has no AI features. If you want automated session summaries, action items, or follow-up notes, you need a tool like Otter.ai ($16.99/month) or Fireflies.ai ($18/month).

Added cost: $17-$18/month (optional)

Website or Landing Page

Acuity gives you a basic scheduling page, not a full profile. A professional booking page with your bio, testimonials, and services typically requires a Squarespace site ($16/month) or similar.

Added cost: $0-$16/month (optional)

What the Acuity Stack Really Costs

Here is the full picture for someone running paid video sessions through Acuity.

That is $95 to $169+ per month before you have earned anything. For an established business with steady revenue, these are reasonable operating costs. For creators testing the waters or coaches building their first client base, it is a lot of overhead.

Want a deeper comparison of the numbers? We break down the full Acuity pricing for 2026 with scenario-by-scenario cost analysis.

Acuity Pricing vs. Talkspresso: A Different Model

Talkspresso takes a fundamentally different approach to pricing. Instead of charging a monthly subscription plus requiring you to bolt on separate tools, everything is built into one platform with no monthly fee.

The tradeoff is straightforward. Acuity charges a flat monthly rate regardless of revenue. Talkspresso charges nothing until you earn, then takes 10% of paid sessions.

At lower revenue levels (under ~$400/month), Talkspresso costs less because you are not paying subscriptions while building your business. At higher revenue levels, Acuity's flat fee becomes the better deal per transaction. We mapped the exact breakeven point in our Acuity vs Talkspresso comparison.

But cost is only one factor. Talkspresso also replaces Zoom (built-in HD video), replaces AI note tools (automatic session summaries and action items), and gives you a full booking page with testimonials, not just a scheduling widget.

Who Should Choose Acuity (and Who Should Not)

Acuity is a strong choice if you:

• Run an established service business with consistent monthly revenue
• Need HIPAA compliance for therapy or healthcare
• Manage a team with multiple staff calendars
• Already use Squarespace and want native integration
• Only need scheduling (you already have video, payments, and other tools sorted)

Consider an alternative if you:

• Want video, scheduling, and payments in one tool
• Are just starting out and do not want monthly fees before you have clients
• Want automatic session recording and AI summaries
• Prefer paying only when you earn
• Want to sell session recordings as digital products

If you fall in the second camp, Talkspresso is worth a look. No trial period, no credit card required, and you can be accepting bookings in under 15 minutes.

How to Save Money on Acuity

If you do choose Acuity, here are a few ways to reduce the cost:

1. Pay annually. Annual billing saves 20% across all plans ($16/month vs $20/month on Starter, for example).
2. Start with Starter. Unless you need SMS reminders or packages right away, the $20/month Starter plan covers core scheduling.
3. Use Google Meet instead of Zoom. Google Meet is free with a Google Workspace account you may already have. Quality is good enough for 1-on-1 sessions.
4. Skip AI tools at first. Manual notes work fine when you have fewer than 10 sessions per week. Add AI tools once your volume justifies the cost.
5. Use your existing website. If you already have a site, embed Acuity's scheduling widget instead of paying for a separate Squarespace plan.

These steps can bring your total Acuity stack cost from $95+/month down to roughly $33-$50/month, though you will still need to manage multiple tools.

The Bottom Line on Acuity Pricing

Acuity is a well-built scheduling tool with fair pricing for what it does. The three plans ($20, $34, $61/month) cover everything from solo practitioners to large teams with compliance needs.

But "acuity pricing" does not begin and end with the plan you pick. If you run paid video sessions, the real cost includes Zoom, payment processing fees, and possibly AI tools and a website. That brings the total to $95-$169/month depending on your stack.

For established businesses with steady revenue, that is a reasonable cost of doing business. For creators and coaches who are still building, those fixed monthly costs add up fast when income is unpredictable.

If you want to skip the tool-stacking entirely, Talkspresso gives you scheduling, video, recording, AI summaries, and a booking page in one platform with zero monthly fees. You pay 10% when you earn and nothing when you don't.

Both models work. The right choice depends on where you are in your business.

Try Talkspresso free, no subscription required →