Types of SEO Consulting Sessions You Can Sell
Not every client needs the same thing. Offering a few distinct session types helps clients self-select and makes your booking page clearer.
SEO Audit Review
This is the most popular session type for new clients. You review their website before the call, then walk them through your findings during the session. Cover technical issues, on-page optimization gaps, backlink profile health, and competitive positioning.
Typical duration: 60 minutes
What clients get: A live walkthrough of their site's SEO health with prioritized action items
Best for: Business owners, marketing managers, and startup founders who know they need SEO help but aren't sure where to start
Keyword Strategy Session
You research their niche before the call, then walk them through a keyword strategy during the session. This includes target keywords, search intent mapping, content gaps, and a publishing roadmap.
Typical duration: 60 minutes
What clients get: A keyword map with priority targets, search volume, difficulty scores, and content recommendations
Best for: Content marketers, bloggers, and businesses launching new products or entering new markets
Technical SEO Walkthrough
This session focuses on the technical foundation: site speed, Core Web Vitals, crawlability, indexation issues, schema markup, internal linking structure, and mobile usability. You screen-share a crawl report and walk the client (or their developer) through what needs fixing.
Typical duration: 60-90 minutes
What clients get: A technical roadmap their development team can implement immediately
Best for: Developers, CTOs, and marketing teams at companies with complex sites (ecommerce, SaaS, publishers)
Content Planning Session
You help the client build a content calendar based on SEO data. This covers topic clusters, pillar pages, supporting content, internal linking plans, and publishing cadence. You show them exactly which topics to write about and why, backed by search data.
Typical duration: 60 minutes
What clients get: A 30-60-90 day content calendar driven by keyword research and competitive analysis
Best for: Content teams, solopreneurs, and agencies that want a data-driven editorial strategy
Ongoing SEO Advisory
For clients who want regular check-ins, offer a monthly or biweekly session. Each call covers progress on previous action items, new data from Search Console and analytics, and updated priorities. This becomes recurring revenue.
Typical duration: 30-45 minutes per session, monthly or biweekly
What clients get: Consistent SEO guidance without the cost of a full-time hire
Best for: Growing businesses that need ongoing strategy but aren't ready for an in-house SEO
How to Price SEO Consulting Sessions
Pricing SEO consulting depends on your experience, the complexity of the session, and your target market. Here are ranges that reflect what the market supports in 2026.
| Experience Level | Rate Per Hour | Best Session Types |
|---|
| 1-3 years | $150-200 | Audit reviews, Search Console deep dives |
| 3-7 years | $200-350 | All session types, keyword strategy, content planning |
| 7+ years or niche specialist | $350-500 | Technical SEO, enterprise audits, advisory retainers |
Tips for setting your price:
Start with a single session offering. Don't overthink your pricing menu. Launch with one 60-minute session at a price that reflects your experience. You can always add more options later.
Price on value, not time. A 60-minute session where you identify a technical issue tanking someone's traffic is worth far more than $200 to that business. Your price should reflect the value of the outcome, not just the time spent on the call.
Offer packages for recurring clients. A bundle of four monthly sessions at a slight discount (say, $900 instead of $1,000) gives clients a reason to commit and gives you predictable revenue.
Don't discount to win your first clients. Offering free or deeply discounted sessions trains people to expect low prices. Instead, offer a short complimentary intro call (15 minutes) where you diagnose the problem and demonstrate expertise, then transition to a paid session for the solution.
What to Deliver in an SEO Consulting Session
Clients are paying for your expertise, but they also want something tangible to walk away with. Here's what a great SEO consulting session delivers.
Before the Session
Pre-session homework matters. Ask clients to fill out an intake form when they book. Collect their website URL, primary business goals, target audience, top competitors, and their biggest SEO concern. This lets you do research before the call so you can show up with insights instead of spending the first 20 minutes asking basic questions.
Platforms like Talkspresso let you set up intake questions that clients answer when booking, so all of this arrives automatically.
Run your tools ahead of time. Pull a site crawl, check their Search Console (if they grant access), review their backlink profile, and note the top issues. Come to the call prepared.
During the Session
Screen share everything. This is where SEO consulting truly shines as an online session format. Share your screen and walk clients through the actual data and tools. Show them the crawl errors in Screaming Frog. Pull up their keyword rankings in Ahrefs. Open Search Console and point to the exact queries where they're losing clicks.
This is dramatically more effective than sending a static report. Clients see the issues with their own eyes, understand the context, and can ask questions in real time.
With a platform like Talkspresso, screen sharing is built right into the video call. No need to juggle Zoom links, calendar invites, and Stripe invoices separately. Booking, payment, video, and screen sharing are all in one place.
Record the session. Clients absorb maybe 30% of what you say during a call. A recording lets them (or their team) rewatch specific sections when they're ready to implement. Talkspresso records sessions automatically and generates AI summaries with key takeaways and action items, so your client gets a written reference without you having to write a separate deliverable.
End with clear action items. Spend the last 10 minutes summarizing the top 3 to 5 things the client should do next, in priority order. Be specific: "Fix the 47 broken internal links Screaming Frog found" is actionable. "Improve your internal linking" is not.
After the Session
Send a brief follow-up message within 24 hours. Recap the main action items and offer to answer any quick follow-up questions. This builds trust and increases the chance of repeat bookings.
If you recorded the session on Talkspresso, the client already has access to the recording and AI summary. You can also turn recordings into digital products and sell them to a wider audience, creating a second revenue stream from work you've already done.
The right tools make your sessions more professional and more valuable.
Ahrefs or SEMrush. These are the workhorses for keyword research, competitive analysis, and backlink audits. During a session, pull up the client's Site Explorer to show organic traffic trends, top pages, and keyword rankings. The Content Gap tool (Ahrefs) and Position Tracking (SEMrush) are especially powerful when screen-shared because clients can see the data for themselves.
Google Search Console. Free and authoritative. Walking a client through their Performance report (queries, pages, impressions, clicks, CTR, average position) is one of the most valuable things you can do in a session. Most business owners have Search Console set up but have never looked at it.
Screaming Frog. Essential for technical SEO sessions. Run a crawl before the session and screen-share the results. Broken links, missing meta descriptions, duplicate titles, redirect chains, and crawl depth issues all show up clearly.
Google PageSpeed Insights. Run the client's URL live during the session. The visual format makes it easy for non-technical clients to understand Core Web Vitals issues (LCP, INP, CLS) that directly affect rankings.
Google Analytics 4. Show clients how organic traffic connects to conversions. Demonstrating that SEO improvements lead to real business outcomes (leads, sales, signups) makes the value of your consulting tangible.
How to Get Clients for Your SEO Consulting Sessions
Having expertise is only half the equation. You also need clients. Here are the most effective acquisition channels for SEO consultants.
LinkedIn
LinkedIn is the single best channel for finding SEO consulting clients. Your target customers (business owners, marketing directors, startup founders) are already there.
Optimize your profile. Your headline should say what you do and who you help: "SEO Consultant | Helping B2B SaaS Companies Rank on Google" is better than "Digital Marketing Expert."
Post consistently. Share SEO insights, case studies, and quick tips 3 to 5 times per week. Each post demonstrates your expertise and pre-sells your consulting.
Direct outreach (warm). If you see a company with obvious SEO issues, send a personalized message pointing out one specific opportunity. Not a cold pitch, but a genuine observation: "I noticed your pricing page isn't ranking for [keyword]. That's a quick win. Happy to chat about it if you're interested." Link to your booking page.
Content Marketing
Practice what you preach. Write blog posts targeting keywords your potential clients search for ("SaaS SEO strategy," "local SEO for restaurants"). Create YouTube videos showing real audit walkthroughs. Guest post on industry blogs in your target niche. Each piece of content demonstrates expertise and attracts the exact people who need your help.
Free Audits as Lead Magnets
Offering a free mini-audit is one of the most effective lead magnets for SEO consultants.
Keep it short. Run Screaming Frog, check Search Console, note the top 5 issues, and send a one-page summary: "Want me to walk you through the full findings? Book a session here."
Gate it with an email. Collect their email address and website URL in exchange for the audit.
Deliver real value. Point out specific, actionable issues. If the free audit is good, they'll pay for the full session because they can see you know what you're talking about. Promote the offer on your LinkedIn profile, email signature, website, and every piece of content you publish.
Referrals from Existing Clients
After a great session, ask: "Do you know anyone else who could use help with their SEO?" Satisfied clients are your best source of new business. Consider offering a referral incentive, like a discounted follow-up session, to encourage introductions.
Setting Up Your Booking and Payment System
The logistics of selling SEO consulting sessions online need to be seamless. If a potential client has to email you, wait for a response, coordinate schedules, and then figure out payment separately, you'll lose them.
You need a single booking page where clients can see your available session types, pick a time, pay, and get a confirmation. All in one flow.
Talkspresso is built for exactly this. You create your service offerings (SEO Audit Review, Keyword Strategy Session, Technical SEO Walkthrough), set your prices and availability, and share your booking link. Clients book and pay in one step. When the session starts, the video call with screen sharing is built in. The session is recorded automatically, and both you and the client get an AI-generated summary afterward.
This eliminates the patchwork of Calendly for scheduling, Stripe for payments, Zoom for video, and a separate screen recorder. One platform handles everything, so you can focus on delivering a great session instead of managing tools.
Set up intake questions on your booking page so clients provide their website URL, top competitors, and main SEO concerns before the session. This is the pre-session homework that makes your sessions dramatically more valuable.
Scaling Beyond One-on-One Sessions
Once you've built a steady flow of individual consulting sessions, there are natural ways to scale.
Group workshops. Teach a class on "SEO Fundamentals for Startup Founders" and charge $50 to $150 per attendee. Talkspresso supports group sessions and webinars, making this straightforward.
Digital products. Take your best session recordings, package them with templates, and sell them as digital products. A recorded "Complete Technical SEO Audit Walkthrough" with an accompanying checklist can sell for $49 to $199 indefinitely.
Retainer packages. Offer monthly advisory packages for your best clients. Two 30-minute sessions per month plus async support is a common format that commands $500 to $2,000 per month.
Getting Started Today
You don't need a perfect website, a massive following, or years of preparation. Here's how to start selling SEO consulting sessions this week.
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Pick your first session type. Start with an SEO Audit Review. It's the most universally useful and the easiest to deliver well.
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Set your price. If you have 1 to 3 years of experience, start at $150 to $200 per hour. If you have more experience, charge accordingly. You can always adjust.
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Create your booking page. Sign up at Talkspresso, set up your service, add intake questions, and get your booking link.
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Write a LinkedIn post announcing that you're offering SEO consulting sessions. Describe what the session includes, who it's for, and link to your booking page.
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Offer 3 free mini-audits to generate your first testimonials. Deliver genuine value, ask for a review, and use those reviews to attract paying clients.
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Book your first paid session. That's it. Everything else, the website, the content calendar, the YouTube channel, can come later. The most important step is getting that first paying client on a call.
SEO expertise is in high demand, and the barrier to selling it online has never been lower. Stop giving away your knowledge for free in comment threads and start packaging it into sessions that clients are happy to pay for.
Explore the full feature set on Talkspresso for Consultants, or read our platform comparison for paid video calls.
Start selling SEO consulting sessions on Talkspresso →
