What to Offer on a 1:1 Video Call
The first question most creators ask is: what would people actually pay me for?
The answer is almost always simpler than you think. People pay for your knowledge, your experience, and your perspective applied to their specific problem.
Here are the most common formats that work well:
Advice and Consultation
If your content covers a specific topic, people who watch you want your opinion on their situation. A fitness creator can offer form checks and program reviews. A finance creator can offer a budget review session. A travel creator can build a custom itinerary with someone.
The format is simple: the client comes with their problem or question, you talk through it together, and they leave with clear direction.
Coaching and Accountability
Single sessions are great, but recurring coaching relationships are even better. A creator who teaches business skills can coach clients through launching their own business. A productivity creator can do monthly accountability calls. A parenting creator can offer ongoing support for parents navigating specific challenges.
Coaching works especially well if your content covers a topic where people want sustained help, not just a one-time answer.
Feedback and Reviews
People pay a premium for direct feedback from someone they respect. A creator in the content space can review someone's YouTube channel or Instagram feed. A creator who covers writing can critique a chapter or a pitch. A creator in the fitness space can review a workout video.
These calls tend to be shorter (20-30 minutes) and can be priced accordingly, which makes them accessible to more of your audience.
Strategy Sessions
Higher-ticket creators sell strategy sessions where clients come with a specific goal and leave with a concrete plan. These run longer (60-90 minutes) and command higher prices because the output is tangible.
Ask Me Anything
Some creators keep it open-ended and let the client bring whatever they want to discuss. These work well for generalist creators or those with a broad, deeply loyal audience.
How to Price Your 1:1 Video Calls
Pricing is where most creators undercharge. If you've spent years building expertise and an audience trusts you, your time is worth more than you probably think.
Start with a simple framework
Think about what your audience is trying to achieve. If someone books a call with a business creator and walks away with a strategy that helps them earn an extra $10,000 this year, a $200 call was an incredible deal for them.
Price based on value delivered, not time spent.
Pricing by creator tier
Here's a rough guide based on audience size and niche:
Micro creators (5,000-50,000 followers): $75-$200 per session
You're still building your reputation as a paid expert, but your audience is engaged and trusts you. This range gets you bookings while you learn what the market will bear.
Mid-tier creators (50,000-500,000 followers): $150-$500 per session
At this point you have real social proof. People have seen your content consistently, maybe for years. Premium pricing is justified.
Large creators (500,000+ followers): $300-$2,000+ per session
At scale, scarcity drives price. You have limited time and high demand. Charge accordingly.
Test and raise
Don't overthink the initial price. Launch at a rate you're comfortable with, then raise it as bookings come in. When you're consistently booked out, that's the signal to go higher.
Also consider offering multiple tiers: a shorter, cheaper introductory call and a longer, higher-priced deep-dive session. This gives your audience options and lets you maximize revenue across different budget levels.
You don't need a complicated launch strategy. Your audience is already there. You just need to tell them what you're offering and why it matters to them.
Lead with the transformation, not the product
Instead of posting "I'm offering 1:1 calls, link in bio," talk about what someone walks away with.
"Last week I did a session with a creator who had been stuck at 8,000 subscribers for a year. We identified two specific changes to their content strategy. One month later they're at 14,000. DM me if you want to work through your channel together."
That kind of post does more work than any promotional announcement.
Use stories and short-form video
Stories and short videos let you explain the offer conversationally. Walk people through what a session looks like. Share an anonymized win from a recent client. Answer a question you get in the comments and then say "if you want to go deeper on this, I do 1:1 calls."
The goal is to make the call feel familiar and accessible before someone even clicks the booking link.
Mention it in your content
The most natural promotion is in context. If you're making a video about building a morning routine and you say "for anyone who wants to actually build this out for their own life, I work with people 1:1, link in the description" you'll convert viewers who are already engaged with that exact topic.
This approach converts better than standalone promotional content because the viewer is already thinking about the problem when you mention the solution.
Pin the booking link
Put your booking link in your bio on every platform. Pin it on Instagram. Keep it in your YouTube description. Add it to your TikTok profile. Your audience is spread across platforms and they'll book from wherever they happen to see your content. If Instagram is your primary platform, our step-by-step guide to selling coaching calls from Instagram walks through the full funnel.
Email your list
If you have an email list, a single email announcing your 1:1 calls can generate a week's worth of bookings in a day. Email subscribers are your most engaged audience and most likely to pay for direct access.
How to Set Up Your Booking Page
A booking page is where the transaction actually happens. It needs to do three things: tell visitors what they get, make it easy to pay, and make it easy to schedule.
What your booking page needs
A clear headline. Tell people exactly what the session is. "60-Minute Business Strategy Call" is better than "Work With Me."
A description of what happens. Walk them through the experience. What do they bring? What do you cover? What do they leave with? The more concrete this is, the more comfortable people feel booking.
Your price and duration. Be upfront. Don't make people dig for the price.
Social proof. If you have testimonials from past clients, put them here. Even a single strong testimonial dramatically increases conversion.
A clear call to action. One button: Book a Call.
Use a platform built for this
The fastest way to go from zero to taking bookings is to use a platform that handles video, scheduling, and payments in one place. That's exactly what Talkspresso is built for.
With Talkspresso you can:
- Create a service listing for your 1:1 call in minutes
- Set your availability so clients self-schedule without the back-and-forth
- Accept payments directly (Talkspresso handles Stripe integration)
- Host the video call without needing a separate tool
- Share a single booking link with your audience
The whole setup takes under 15 minutes. Your booking page lives at a clean URL you can put in your bio across every platform.
The reason this matters is friction. Every extra step between "I want to book" and "I booked" costs you conversions. A platform that combines scheduling, payments, and video removes that friction entirely.
What to include when you create your service
When you set up your 1:1 call on Talkspresso, fill out every field thoughtfully:
Title: Be specific. "Social Media Strategy Call" converts better than "1:1 Call with [Your Name]."
Description: Describe the ideal client, what the call covers, and what they'll have at the end. Two to three paragraphs is plenty.
Duration: Match this to your price point. 30-minute calls work well for focused feedback sessions. 60 minutes is better for strategy or coaching.
Availability: Set realistic hours. Overextending yourself with back-to-back calls leads to burnout and lower quality sessions.
Making Your First Calls Great
Once bookings start coming in, the quality of each call determines whether you get referrals, repeat clients, and strong testimonials.
Prep before each call
Ask for context in advance. Most booking platforms let you add intake questions. Ask the client what they want to get out of the session and what their biggest challenge is right now. That information lets you come prepared instead of spending the first 10 minutes figuring out what they need.
Start on time, end on time
Respect your client's schedule. Starting on time signals professionalism. Ending on time, even if the conversation is going well, shows you value their time as much as your own.
Be direct
People are paying for your opinion. Give it clearly. Don't hedge everything. If you see a problem with what they're doing, say so. If you have a clear recommendation, make it. Vague advice is one of the top complaints about paid coaching calls.
Follow up
A quick follow-up message after the call, even just two or three sentences summarizing the main points you discussed, goes a long way. It shows you were engaged and gives the client something to reference later. It also opens the door to future sessions.
Ask for a testimonial
If the call went well, ask the client if they'd be willing to share feedback. Most happy clients are glad to do it. Testimonials on your booking page and social media posts drive future bookings better than almost anything else.
Getting to Your First Ten Bookings
The first ten bookings are the hardest because you're starting from zero proof. Here's a direct path to get there:
- Set up your Talkspresso profile and create one 1:1 service listing.
- Share your booking link in your bio on every platform.
- Post one piece of content on each platform announcing the offer, focused on the transformation not the product.
- In your next three pieces of regular content, mention the 1:1 option naturally in context.
- Email your list if you have one.
- Offer your first two or three sessions at a discounted "founding client" rate in exchange for a detailed testimonial.
- After each call, ask for a referral: "If you know anyone who'd benefit from this, I'd appreciate the introduction."
Do those seven things and you'll have your first bookings within a couple of weeks.
The Bigger Picture
Selling 1:1 video calls is not just a monetization tactic. It's a direct connection to the people your content reaches. You find out exactly what problems your audience has, what language they use to describe those problems, and what they're willing to pay to solve them.
That information makes your free content better. It makes your future offers sharper. And the relationships you build through direct calls often turn into your most loyal long-term audience members.
If you've been using a pre-recorded platform like Cameo, switching to live 1:1 calls is one of the biggest upgrades you can make. Our guide to the 12 best Cameo alternatives compares every major platform for live video, shoutouts, and creator monetization.
If you've been thinking about offering paid calls but haven't started yet, the barrier is lower than you think. Your audience is ready. You just need to give them a way to book.
Set up your profile on Talkspresso and share the link. The first booking will show you this works.
See how creators use Talkspresso to sell paid video calls to their followers, or explore the full Talkspresso for Creators feature set.
