Workshop Price Ranges by Type
So how much should you charge for a workshop? Here's what the market looks like. These ranges reflect what's working for creators and experts across niches in 2026.
Introductory / Teaser Workshop (30 minutes)
Price range: $10-25 per person
Short sessions that give attendees a taste of your expertise. Great as a lead magnet for higher-priced offers.
Revenue example: 100 attendees x $15 = $1,500 for 30 minutes of work.
Standard Workshop (60-90 minutes)
Price range: $25-75 per person
The sweet spot for most creators. Long enough to deliver real value, short enough that attendees can fit it into their schedule.
Revenue example: 50 attendees x $49 = $2,450 for a 90-minute session.
This is where most creators should start. A 60-90 minute workshop at $29-49 is an easy yes for most audiences.
Half-Day Intensive (3-4 hours)
Price range: $99-249 per person
Deep-dive sessions where attendees walk away with a completed deliverable or a comprehensive framework.
Revenue example: 30 attendees x $149 = $4,470 for a half-day session.
Full-Day Masterclass (6-8 hours)
Price range: $199-499 per person
Premium, immersive experiences. Attendees expect high production value, comprehensive materials, and direct access to you.
Revenue example: 25 attendees x $299 = $7,475 for a full-day masterclass.
Multi-Session Series (4-6 sessions over weeks)
Price range: $149-499 for the full series
Spread your teaching across multiple sessions so attendees can implement between classes. This format builds deeper relationships and gets better results.
Revenue example: 40 attendees x $249 = $9,960 for a 6-session series.
The Math That Makes Workshop Pricing Work
Let's get specific. Here's how to model the revenue so you can price an online workshop with confidence.
The Revenue Formula
Attendees x Ticket Price = Gross Revenue
Simple, but most creators never actually run the numbers.
| Workshop Type | Attendees | Price | Gross Revenue | Your Time |
|---|
| 60-min teaching workshop | 75 | $29 | $2,175 | ~4 hours (prep + delivery + follow-up) |
| 90-min hands-on workshop | 50 | $49 | $2,450 | ~6 hours |
| Half-day intensive | 30 | $149 | $4,470 | ~8 hours |
| 4-session series |
Compare that to 1:1 calls. If you charge $150/hour for coaching, you'd need 16 hours of calls to match the revenue of a single 90-minute workshop at $49 with 50 attendees.
Workshops are a leverage play. Same expertise, more people, more revenue per hour of your time.
Factor In Your Costs
Don't forget to account for:
- Platform fees: Talkspresso takes 10% of bookings. Other platforms charge monthly subscriptions ($50-200/month) plus payment processing (2.9% + $0.30).
- Promotion costs: If you run ads, factor in your cost per registration ($5-20 per attendee for paid traffic).
- Prep time: Your first workshop takes 8-12 hours to prepare. After that, you can reuse and refine (2-4 hours per run).
- Taxes: Set aside 25-35% for self-employment taxes.
Net revenue example:
50 attendees x $49 = $2,450 gross
Minus 10% platform fee = $2,205
Minus prep time (6 hours at your hourly rate)
Net: $2,000+ for a single session.
Common Workshop Pricing Mistakes
Avoid these traps that kill workshop revenue.
Mistake 1: Pricing Based on Your Comfort Level
"I'd pay $19 for this" is not a workshop pricing strategy. Your audience's willingness to pay is almost always higher than what feels comfortable to you, especially if you're new.
A workshop that teaches someone how to negotiate a raise or land freelance clients is worth far more than $19. Price based on the value to the attendee, not what feels safe.
Mistake 2: Making It Free
Free workshops attract people who don't show up. The average no-show rate for free webinars is 40-60%. For paid workshops, it drops to 10-20%.
Charging even $10 creates a psychological commitment. People who pay attention pay attention.
Mistake 3: Only Offering One Price
A single price leaves money on the table. Some attendees would happily pay more for extras. Others would attend at a lower tier. Tiered pricing solves this (more on that below).
Mistake 4: Not Accounting for Prep Time
If you spend 10 hours preparing a workshop and charge $19 per ticket to 30 people, you earned $570 for 11.5 hours of work. That's $49/hour before platform fees and taxes.
Run the full math. Include prep, delivery, follow-up, and promotion time.
Mistake 5: Copying Competitor Prices Without Context
A competitor charging $25 doesn't mean you should charge $25. They might have a massive audience (optimizing for volume), a different target market, or they might simply be undercharging. Use competitor prices as data points, not anchors.
Mistake 6: Never Raising Your Price
If your first workshop sells out, your price was too low. That's useful data. Raise it by 25-30% for the next run and see what happens.
Pricing Strategies to Boost Revenue
Once you've set your base price, these strategies increase both registrations and total revenue.
Early Bird Pricing
Offer a discount for the first wave of registrants. This creates urgency and rewards your most engaged followers.
How to structure it:
- Early bird: 20-30% off for the first 7-14 days (or first 30 tickets)
- Regular price: Full price after early bird expires
- Last-minute: Full price, but add a bonus (resource pack or recording access)
Example:
- Early bird: $35 (first 30 spots)
- Regular: $49
- Result: Early bird sells fast, creating social proof. Remaining tickets sell at full price because people see the workshop is filling up.
Early bird pricing works especially well for your first 2-3 workshops when you're building momentum.
Tiered Pricing (Basic vs. VIP)
Offer two or three ticket levels to capture different willingness to pay.
| Tier | Price | Includes |
|---|
| Standard | $49 | Live workshop + recording |
| VIP | $99 | Everything in Standard + private Q&A (30 min) + resource bundle |
| Premium | $199 | Everything in VIP + 1:1 follow-up call (15 min) |
Why this works:
- 70-80% of attendees buy Standard (your base revenue)
- 15-25% upgrade to VIP (bonus revenue with minimal extra work)
- 5-10% go Premium (high-margin upsell)
The VIP and Premium tiers also make the Standard tier feel like a great deal by comparison.
Group Discounts
Offer a discount for teams or groups who register together.
Example:
- 1 ticket: $49
- 3-pack: $129 ($43 each, save 12%)
- 5-pack: $199 ($39.80 each, save 19%)
Group discounts work well for professional development and business topics. They also expand your reach: one person convinces four colleagues to join.
Testing Your Workshop Price
You won't nail your pricing on the first try. That's fine. Here's how to test and iterate.
The A/B Approach
Run the same workshop twice at different price points. Keep everything else the same.
Example:
- Run 1: $29, 80 attendees = $2,320
- Run 2: $49, 55 attendees = $2,695
The higher price generated more revenue with fewer attendees. That means less support, fewer questions, and more profit.
The Survey Approach
Before launching, ask your audience directly.
Post on social media or email your list:
"I'm building a workshop on [topic]. It'll be [duration] and you'll walk away with [outcome]. What would you expect to pay?"
Give options: $19 / $29 / $49 / $79 / $99
People tend to underestimate what they'd actually pay, so lean toward the higher end of whatever they say.
The Sell-Out Test
If your workshop sells out within 48 hours, your price is too low. If it takes 3+ weeks to fill half the seats, your price might be too high (or your promotion needs work).
Healthy sell patterns:
- 20-30% of tickets sell in the first 48 hours (early bird + core fans)
- 30-40% sell in the middle weeks (promotion kicks in)
- 20-30% sell in the final 48 hours (urgency buyers)
When to Raise Your Workshop Prices
You should raise prices earlier and more often than you think. Here are clear signals.
Raise Your Price When:
-
Your workshop sells out. Demand exceeds supply. Raise the price 25-50% or increase capacity.
-
You have strong testimonials. Five or more testimonials with specific results ("I landed a client," "I saved 10 hours a week") justify a premium. Social proof reduces purchase anxiety.
-
You've run it 3+ times. The content is refined, the experience is smoother, and your time investment per run is lower. Charge accordingly.
-
Your audience is growing. More demand means you can charge more and still fill seats.
-
You're adding more value. Workbooks, templates, recordings, or follow-up support all justify a higher price.
How Much to Raise
- Small bump: 15-20% (safe, unlikely to affect attendance)
- Medium bump: 25-40% (may lose some price-sensitive attendees, but revenue usually increases)
- Big jump: 50%+ (best done when repositioning, e.g., from "workshop" to "masterclass")
Tip: Raise prices for new attendees immediately. Offer existing students a loyalty rate for one more session at the old price.
How to Announce a Price Increase
Be transparent. Send an email or post:
"My [Workshop Name] is going from $49 to $69 starting [date]. If you've been thinking about joining, now's the time to lock in the current price."
This creates urgency and often generates a spike in registrations before the increase.
Your Workshop Pricing Checklist
Before you publish your workshop, run through this list.
Start Selling Your Workshop Today
The perfect price doesn't exist. What exists is a good-enough price that you can test, refine, and raise over time.
Here's what to do right now:
- Pick your workshop topic and format.
- Choose a price using one of the three frameworks above.
- Set up your workshop page with early bird pricing and a VIP tier.
- Promote it for 2-3 weeks.
- Deliver, collect testimonials, and raise your price for the next run.
Talkspresso makes this easy. Create your workshop, set your price and capacity, and share the link. Registration, payments, video, and recordings are all handled in one place, so you can focus on teaching.
Stop second-guessing the price. The best way to learn how much to charge for a workshop is to pick a number, sell tickets, and adjust from there.
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