Two weeks between announcement and going live. Every day has a purpose.
Days 1-3: Launch and Announce
These first three days are about making noise everywhere, all at once.
Day 1: The Big Announcement
Post on every platform simultaneously. Each announcement needs:
- What the workshop covers (specific outcome, not a vague topic)
- Date, time, and timezone
- Price (and early-bird price if you're offering one)
- Spot count ("Limited to 50 seats")
- A direct link to register
Platform-specific formats:
Instagram: Carousel post, 4-5 slides. Pin it to your grid. Registration link in bio.
LinkedIn: Long-form text post. Open with the problem your workshop solves. Tag 3-5 people who'd genuinely benefit.
Twitter/X: Thread format. Hook, what's covered, logistics, link. Pin the thread.
TikTok: 60-second video. Conversational, not polished. "Link in bio to register."
Day 2: Update Your Infrastructure
Update your link-in-bio on all platforms. Pin announcements everywhere. Post a Story reinforcing the announcement.
Also: send 10-15 personalized DMs to people who'd benefit. Not a copy-paste blast. "Hey, I'm running a workshop on [topic] next [day]. Thought of you because [specific reason]. Here's the link if you're interested."
Day 3: The "Why" Post
Day 1 told people WHAT. Day 3 tells them WHY. Share a personal story about why this topic matters to you. What mistake did you make that you want to help others avoid? What result did you get that you want others to replicate?
People buy from people they trust. A genuine story converts better than any feature list.
Expected registrations after Days 1-3: 8-15 seats.
Days 4-7: Content Teasers and Collaborations
Now give people a taste of what they'll learn and expand beyond your own audience.
Daily Content Strategy
Post one piece of content every day that delivers standalone value AND points back to the workshop.
Day 4 (Quick Win): Teach one actionable tip from your workshop. "This is one of 8 strategies I cover in the live session. [Link]."
Day 5 (Myth-Buster): Call out a common misconception. Controversial takes get shared, expanding your reach to non-followers.
Day 6 (Behind the Scenes): Show your prep. Notes, slides, rehearsal clips. This makes the workshop feel real and signals quality.
Day 7 (Case Study): Share a result related to your topic. Client results (with permission) or your own. Concrete numbers work best.
Collaborations: Your Biggest Lever
This is the single most effective way to fill a workshop without an email list. Other creators have the audiences you need.
Find partners in adjacent niches (not competitors). Teaching Instagram strategy? Partner with someone who teaches email marketing or personal branding. Look for similar or slightly larger audiences.
Three formats that work:
Cross-promotion: You promote their offering, they mention your workshop. Simple trade.
Guest appearance: Invite a collaborator for a 10-minute segment in your workshop. They bring their audience, attendees get bonus value.
Free preview co-stream: Go live together on Instagram or LinkedIn for 15-20 minutes. Discuss your topic, then mention the paid workshop at the end. The collaborator's audience sees your teaching style before committing.
Aim for 2-3 collaborations. Even one strong partnership can bring 10-15 registrations.
Expected registrations after Days 4-7: 20-30 total.
Days 8-10: Urgency, Community, and Direct Outreach
Past the halfway mark. Time to create urgency and tap channels beyond social media.
Close Early Bird Pricing (Day 8)
If you offered early-bird pricing, close it now. Post the night before: "Early-bird pricing ends tomorrow at midnight."
Then when it closes: "Early bird is done. 28 people are already registered. Regular price is now $35. [Link]."
Sharing real registration counts creates social proof and signals that spots are filling.
Reddit and Community Posting (Days 8-9)
Reddit, Facebook Groups, Discord servers, and Slack communities are goldmines for promotion, if you do it right.
The key rules: Never spam. Lead with value. Follow each community's self-promotion guidelines.
Identify 3-5 communities where your target attendees hang out. Write a genuinely helpful post related to your topic. Not "Check out my workshop!" Instead: "I've been freelancing for 5 years and here are the 3 biggest pricing mistakes I see. [Detailed content]." Then at the very end: "I'm teaching a live workshop on this next week if anyone wants to go deeper. [Link]."
Engage in the comments. Answer questions. Be a real human. Reddit alone can drive 5-10 registrations from the right communities.
LinkedIn for B2B Workshops (Days 8-10)
If your workshop targets professionals or business owners, LinkedIn deserves extra focus.
- Leave substantive comments on popular posts in your niche. People click profiles of people who write smart comments.
- Publish an article related to your topic. LinkedIn articles surface in Google search and get distributed beyond your network.
- Create a LinkedIn Event for your workshop. Underused feature. Your connections get notified automatically.
- Tag thoughtfully. When posting about the workshop, tag 5-10 people who'd genuinely benefit. Include a note about why.
DM Outreach to Engaged Followers
The most underrated tactic on this list. Direct messages to people who already engage with your content convert at 15-25%.
Who to DM: People who liked or commented on your announcement posts. People who regularly engage with your content but haven't registered. People who've DM'd you questions about your topic before.
How to do it without being annoying: Personalize every message. "Hey [Name], I noticed you commented on my post about [topic]. I'm going deep on that in my live workshop on [date]. Thought it might be up your alley: [link]. No pressure."
Generic blasts convert at 1-2%. Personalized messages convert at 15-25%. Send 10-15 per day during Days 8-10. That's 30-45 DMs total, yielding 5-10 registrations.
Expected registrations after Days 8-10: 35-42 total.
Days 11-14: Final Push and Sellout
Home stretch. Fill the remaining seats with scarcity, free previews, and a strong day-of push.
Day 11: The Scarcity Post
Share real numbers. "42 of 50 spots filled. 8 seats left." Pair it with a compelling reason to attend, not just "register now."
Specific numbers are more persuasive than vague urgency. "Almost sold out" could mean anything. "8 spots left out of 50" is specific and believable.
Day 12: The Free Preview
Your secret weapon for converting skeptics. Go live on Instagram, LinkedIn, or YouTube for 15-20 minutes. Teach one section from your workshop for free.
At the end: "That was a small piece of what I cover in the full workshop on [day]. Link in my bio."
Free preview content converts fence-sitters better than any sales post. They've seen your teaching style, gotten value, and want the rest.
Day 13: Last Chance
Post everywhere: "My workshop is TOMORROW. Here's what you'll walk away with: [3 bullet points]. [X] spots left. [Link]."
Send a final round of DMs to people who engaged during the 14-day window but never registered.
Day 14: Workshop Day
Morning: Day-of reminder on every platform. You will get same-day registrations.
2 hours before: "Starting in 2 hours. Final chance to join."
30 minutes before: "Live in 30 minutes. See you inside."
Expected registrations by workshop time: 48-55 seats.
Where Your 50 Registrations Come From
| Channel | Expected Registrations | Effort |
|---|
| Social media (organic posts) | 15-20 | Daily posting |
| DM outreach | 8-12 | 30-45 personalized DMs |
| Collaborations | 8-12 | 2-3 partnerships |
| Reddit/community posts | 5-8 | 3-5 contributions |
| LinkedIn (B2B) | 3-5 | Articles + engagement |
| Free preview content | 3-5 | 1-2 live previews |
Not every channel will hit perfectly. The point is diversification. Without an email list, you compensate by being present across multiple channels simultaneously.
Urgency and Scarcity: What Works vs. What Backfires
Tactics that work (because they're real):
- Limited to 50 spots (a genuine cap)
- Early-bird pricing that actually ends on a specific date
- Sharing real registration numbers ("34 of 50 filled")
- Countdown to the event date
Tactics that backfire (because they're fake):
- "Only 3 spots left!" when you have 200 available
- Extending the early-bird deadline three times
- Fake countdown timers that reset on refresh
Your audience can smell manufactured scarcity. Stick to real constraints.
Setting Up Your Workshop
All of this promotion is pointless if the registration process is confusing.
On Talkspresso, you can create a paid workshop in about 10 minutes. Set the title, description, date, price, and capacity. You get a shareable link that handles registration, payment, and the live session in one place. Attendees book, pay, and join from a single page. No Zoom link to email separately. No manual invoices.
The recording is captured automatically. After the workshop, you can sell the replay as a digital product directly from your profile.
Whatever platform you use, make sure the path from "I want to attend" to "I'm registered" takes less than 60 seconds.
After the Workshop: Building the List You Didn't Have
Here's the irony. You started with no email list, but now you have one.
Every registrant gave you their email. Those 50 people are your warmest leads. They paid you money, showed up, and experienced your teaching. Within 24 hours, send the recording, ask for testimonials, and announce your next offering.
Next time you run a workshop, those 50 people hear about it first. Plus everyone new from social and partnerships. The flywheel starts spinning.
On Talkspresso, every booking automatically builds your client list. See who's booked before, what they attended, and reach out for your next session.
The Revenue Math
| Source | Reach | Conversion | Registrations |
|---|
| Instagram (organic) | 2,000 followers | 1% | 20 |
| LinkedIn | 1,500 connections | 1.5% | 10 |
| DM outreach (40 DMs) | 40 people | 20% | 8 |
| 2 collaborations | 3,000 combined | 0.5% | 7 |
| Reddit (2 communities) |
50 seats x $30 = $1,500 from two weeks of effort with a modest following and zero email subscribers. Plus another $300-500 from selling the recording afterward.
You Don't Need a List. You Need a Plan.
The idea that you need thousands of email subscribers before you can sell anything is a myth. You need a specific offer, a focused promotion window, and the willingness to show up consistently for 14 days.
Fifty seats across Instagram, LinkedIn, Reddit, a couple of collaborations, and some well-placed DMs is completely doable, even starting from scratch.
Pick your topic. Set your date. Start your 14-day countdown.
See how creators use Talkspresso to sell paid video calls and workshops, or explore the Talkspresso for Creators page.
Create your paid workshop on Talkspresso and start filling seats today →
