If you're shopping for a scheduling tool, one of the first questions you'll ask is: how much does Acuity Scheduling cost?
The short answer: $16 to $49 per month with annual billing. But depending on what you actually need, the real cost can be quite different from the sticker price.
Let's walk through every plan, every fee, and what you'll really pay if you use Acuity to run paid sessions.
Acuity Scheduling Plans and Pricing
Acuity Scheduling (owned by Squarespace) offers three paid plans. All include a 7-day free trial. There is no permanent free plan.
Quick note: Acuity recently renamed its plans. You may see the old names (Emerging, Growing, Powerhouse) on other sites. Those are the same plans, just with different labels.
| Plan | Monthly Price | Annual Price | Calendars | Best For |
|---|---|---|---|---|
| Starter | $20/month | $16/month | 1 | Solo practitioners |
| Standard | $34/month | $27/month | Up to 6 | Small teams |
| Premium | $61/month | $49/month | Up to 36 | Large teams, HIPAA |
Annual billing saves about 20% on every plan. If you're committed to Acuity, paying upfront for the year is the better deal.
What Each Plan Includes
All three plans share a set of core features: unlimited appointments, client self-scheduling, payment processing through Stripe or Square, email confirmations and reminders, intake forms, time zone detection, and mobile app access.
The differences come down to team size, communication tools, and advanced features.
Starter Plan: $20/month ($16/month annually)
The Starter plan covers the basics for a solo practitioner. You get one calendar, unlimited services, and the ability to accept payments. Email reminders help reduce no-shows.
What you don't get: SMS/text reminders, packages or memberships, group scheduling, gift certificates, or the ability to add team members. If you need any of those, you'll have to upgrade.
For a solo coach or consultant just starting out, Starter handles the scheduling side well. But it's scheduling only, nothing more.
Standard Plan: $34/month ($27/month annually)
The Standard plan is Acuity's most popular tier. It adds text message reminders (a big deal for reducing no-shows), packages and subscription billing, group sessions, and support for up to six staff calendars.
This is where most coaches and consultants land. Packages let you sell bundles of sessions, and SMS reminders are proven to cut no-show rates significantly.
If you're running a coaching business with recurring clients, the jump from $20 to $34 per month buys meaningful features.
Premium Plan: $61/month ($49/month annually)
The Premium plan is built for larger operations. It supports up to 36 staff calendars, includes HIPAA compliance (with a signed BAA), removes Acuity branding, and unlocks custom API and CSS access.
Most solo creators and small teams don't need this tier. It's designed for therapy practices, medical offices, and coaching firms with large staff.
The Costs Acuity Doesn't Show on the Pricing Page
Here's where things get interesting. Acuity is a scheduling tool. That's what it does, and it does it well. But if you're a creator, coach, or consultant who runs paid video sessions, scheduling is only one part of what you need.
Acuity doesn't include video, recording, or AI tools. Those cost extra.
Video Conferencing
Acuity integrates with Zoom, Google Meet, and GoToMeeting, but you bring your own account. Zoom's free plan caps meetings at 40 minutes, so most professionals use Zoom Pro at $13.33/month (annual) or $16.99/month.
That takes your base cost from $20 to at least $33.33 per month.
Payment Processing Fees
Acuity connects to Stripe, Square, or PayPal for payments. These processors charge their own fees on every transaction, typically 2.9% + 30 cents with Stripe. On a $100 session, that's $3.20 in fees.
Every scheduling platform that uses third-party payment processing has this cost. It's not unique to Acuity, but it adds up and is easy to overlook when you're setting your session rates.
Session Recording
Want to record sessions for clients or for your own reference? Zoom Pro includes limited cloud recording, but storage fills up fast with regular sessions. Dedicated recording tools or extra Zoom storage cost more.
AI Meeting Notes
Acuity has no AI features. If you want automatic session summaries, key takeaways, or action items, you'll need a separate tool like Otter.ai ($17/month) or Fireflies.ai ($18/month).
Or you take notes by hand, which means your attention is split during the session.
What Acuity Scheduling Actually Costs for Video Sessions
Let's stack the real numbers for a coach or consultant running paid video sessions through Acuity.
Minimum setup (Starter + Zoom Pro):
| Tool | Monthly Cost |
|---|---|
| Acuity Starter | $20 |
| Zoom Pro (annual billing) | $13.33 |
| Total before transaction fees | $33.33/month |
Standard setup (Standard + Zoom + AI notes):
| Tool | Monthly Cost |
|---|---|
| Acuity Standard | $34 |
| Zoom Pro | $13.33 |
| AI meeting notes | $17 |
| Total before transaction fees | $64.33/month |
Full stack (Premium + Zoom + AI + website):
| Tool | Monthly Cost |
|---|---|
| Acuity Premium | $61 |
| Zoom Pro | $13.33 |
| AI meeting notes | $17 |
| Squarespace website | $16 |
| Total before transaction fees | $107.33/month |
Add Stripe's 2.9% + 30 cents on every paid session, and the actual cost climbs further. For a deep breakdown of every line item, see our complete Acuity Scheduling pricing analysis.
These are real dollars you pay every month regardless of how many sessions you book. If you're earning $3,000 or more per month from sessions, it's manageable. If you're still building your client base, $33 to $107 in monthly subscriptions before you've earned anything is a steep starting point.
Who Should (and Shouldn't) Pay for Acuity
Acuity is a legitimately good scheduling tool. It's reliable, well-designed, and integrates with most of the tools businesses already use. But it's not the right fit for everyone.
Acuity makes sense if you:
- Run an established service business (salon, fitness studio, medical practice) with consistent revenue
- Need HIPAA compliance for healthcare work
- Have multiple team members who each need separate calendars
- Already use Squarespace and want native integration
- Only need scheduling and already have video, payments, and other tools sorted
Acuity is harder to justify if you:
- Are a creator, coach, or consultant who wants one tool for scheduling, video, and payments
- Are just starting out and don't want to pay subscriptions before landing clients
- Want built-in session recording and AI summaries without bolting on extra tools
- Prefer to keep your tech stack simple
Want to see how Acuity stacks up against other options? We compared the top scheduling tools for coaches and consultants side by side.
A Free Alternative Worth Knowing About
If you're a creator, coach, or consultant looking for a simpler, cheaper way to run paid sessions, Talkspresso takes a different approach entirely.
Instead of charging a monthly subscription, Talkspresso is free to use. You pay a 10% platform fee only when you earn, and nothing when you don't. Here's what's included at no monthly cost:
- Built-in HD video. No Zoom account needed. Clients click one link and they're in the session.
- Automatic session recording. Every call is recorded and stored. No storage limits to worry about.
- AI-powered summaries. After each session, both you and your client get automatic summaries with key takeaways and action items.
- Scheduling and payments. Clients self-book and pay through your booking page. Calendar sync keeps everything organized.
- Digital products. Turn recordings into products you can sell. Build passive income from past sessions.
The math is simple. If you earn $1,000/month in sessions, Talkspresso costs you $100 in platform fees. No subscription. No Zoom bill. No extra tools.
Acuity's stack costs $33+ per month in subscriptions alone, no matter what you earn. For creators still building their business, the zero-subscription model removes the financial risk of getting started.
For a full side-by-side comparison including cost scenarios at different revenue levels, see our Acuity vs Talkspresso breakdown.
How to Decide: Subscription vs. Pay-as-You-Earn
The choice between Acuity and a pay-as-you-earn platform comes down to where you are in your business.
Choose a monthly subscription (Acuity) if:
- You have predictable, consistent revenue above $3,000/month
- You want to minimize per-transaction costs
- You need specific features like HIPAA compliance or multi-staff calendars
Choose pay-as-you-earn (Talkspresso) if:
- Your income is variable or you're just getting started
- You want everything in one platform (scheduling, video, recording, payments, AI)
- You don't want to pay for tools you might not use every month
The breakeven point is roughly $400/month in session revenue. Below that, a zero-subscription model costs less. Above that, Acuity's flat subscription becomes cheaper per session.
But cost isn't the whole story. Managing one tool versus four (Acuity + Zoom + AI notes + payment processor) saves time and reduces friction for both you and your clients.
The Bottom Line
Acuity Scheduling costs $16 to $49 per month with annual billing, or $20 to $61 per month billed monthly. There's no free plan.
For scheduling alone, those prices are competitive. For creators and coaches who run paid video sessions, the real cost is $33 to $107+ per month once you add video, AI tools, and a website.
If you want to test the waters without committing to monthly subscriptions, Talkspresso lets you set up a professional booking page with built-in video in about 10 minutes, and you don't pay a cent until someone books a paid session.