The 4 Session Types That Make Money
1. One-on-One Coaching Calls
The highest-value session you can offer. A 30 or 60 minute video call where you review the client's goals, assess their program, correct form on key lifts, adjust nutrition, and build a plan for the next few weeks.
Best for clients training for a specific event, rehabbing an injury, or stuck and frustrated. A follower who's watched your free content for months will gladly pay $100 to $200 for 30 minutes of undivided attention on their situation.
Pricing: $75 to $200 for 30 minutes. $150 to $300 for 60 minutes.
2. Form Check Sessions
A focused 15 to 20 minute video call where clients set up their camera in the gym and perform working sets while you coach in real time. You cue adjustments, demonstrate corrections, and prescribe drills to fix weaknesses.
This is affordable, fast, and immediately valuable. A client walks into the gym the next day lifting better than yesterday. That instant payoff drives repeat bookings.
Pricing: $50 to $100 for 15 to 20 minutes. The lower price point makes this an easy entry for new clients.
3. Nutrition Consultations
Diet is where most people struggle. A 30 to 45 minute call where you review eating habits, analyze food logs, calculate calorie and macro targets, and build a realistic meal plan.
Roughly 80% of the people in your DMs are asking some version of "I work out but I can't lose weight." Nutrition advice is everywhere online and wildly contradictory. Your followers trust you specifically, and they want your take for their body and goals.
Pricing: $75 to $175 for 30 to 45 minutes. If you're not a registered dietitian, frame sessions as "nutrition coaching" or "macro guidance," not medical nutrition therapy.
4. Group Workouts and Challenges
Live video sessions with 5 to 30 participants. You lead them through a workout in real time, coaching form and keeping energy high.
The economics are compelling. Charge $20 per person, get 15 attendees, that's $300 for under an hour. Run it twice a week and you're at $2,400 per month from group sessions alone.
Popular formats: live workout classes (HIIT, yoga, bodyweight circuits), 4-week challenges with weekly group calls, and monthly Q&A roundtables for ongoing clients.
Pricing: $15 to $40 per person per session. $50 to $150 per person for multi-week challenges.
On Talkspresso, you can run all of these session types with built-in video, scheduling, and payments. Clients book and pay from your page, then join the live session. No separate Zoom link. No manual invoicing.
How to Price Your Sessions
| Session Type | Duration | Starting Price | Established Price |
|---|
| 1:1 Coaching Call | 30 min | $75-100 | $125-200 |
| 1:1 Coaching Call | 60 min | $125-175 | $200-300 |
| Form Check | 15-20 min | $50-75 | $75-100 |
| Nutrition Consult | 30-45 min | $75-100 | $125-175 |
| Group Workout |
Start with a launch price. Price 20 to 30% below where you eventually want to be. This lowers the barrier for first clients and gets you testimonials fast. Example: "Opening 15 spots for coaching calls at $75 (will be $100 after launch). DM me 'COACH' to grab one."
Offer tiered options. Form Check at $50, Coaching Call at $100, Deep Dive at $175. A college student can start small. A working professional can invest in the premium option.
Sell packages. After a great first session, offer 4 sessions for $340 (instead of $400). Packages lock in recurring revenue and keep clients committed. Most fitness coaching works best as an ongoing relationship.
Raise prices after 20 sessions. Once you have testimonials and repeat clients, bump rates by 15 to 25%. If you're consistently booked out, you're underpriced.
Content Strategy: Workout Clips That Lead to Paid Calls
Your content has one job: show people what it's like to be coached by you. Structure it as a funnel.
Top of funnel (discovery): Short workout clips and tips. Reels that demonstrate exercises, break down form, bust myths. These reach new people through the algorithm.
- "Fix your squat in 10 seconds" (before/after form comparison)
- "The exercise you're doing wrong" (common mistake + correction)
- "Full back workout in 12 minutes" (follow-along)
Middle of funnel (trust): Educational deep dives and personal stories. Carousels on programming philosophy, longer captions about your journey, Story Q&As.
- "How I program a training week for a fat loss client"
- "I used to train 6 days a week and eat 1,200 calories. Here's what I do differently now."
Bottom of funnel (conversion): Direct offers and social proof. Transformation posts, availability announcements, testimonials.
- "3 coaching spots open this week. Link in bio."
- Client transformation with a booking CTA
The ratio: 50% top (tips, workouts), 30% middle (education, personality), 20% bottom (CTAs, testimonials). This keeps your feed valuable while consistently pointing people toward paid coaching.
Every coaching session also gives you material for 2 to 3 posts: a common mistake the client was making, a question your audience probably has too, a form correction that makes a great Reel. You'll never run out of ideas once you're actively coaching.
Nothing sells fitness coaching like visual proof. Before and after photos are the single most effective marketing asset a fitness influencer can have.
When a potential client sees someone with a similar body type and starting point achieve visible results through your coaching, the conversation shifts from "I wonder if this works" to "I want that too." Transformation content consistently outperforms every other type of fitness content in saves, shares, and DMs.
How to Collect Transformation Content
Ask every client for progress photos. Explain at the start that you'd love to document their journey (with permission). Set milestones: Day 1, Week 4, Week 8, Week 12. Same lighting, angles, and clothing.
Get their story, not just stats. "Lost 15 pounds" is good. "I was afraid to go to the gym. After 8 weeks of coaching, I train 4 days a week and actually enjoy it" is 10x more powerful.
Always get written permission. A DM confirmation works. Screenshot it and save it.
The Transformation Post Template
Side-by-side photo. Client's first name and timeframe. Where they started, what they struggled with, what you worked on. Specific results. Then the CTA.
Example: "Meet Jake. 16 weeks ago he messaged me saying he'd been going to the gym for a year with zero results. Random YouTube workouts, eating 'clean,' getting frustrated. We did a 1:1 coaching call and the issues were clear: no progressive overload, not enough protein, too much cardio. Over 16 weeks: down 22 lbs, squat from 185 to 275, eating 2,400 calories instead of 1,800. I have 5 spots open this month. Link in bio to book."
Real person, real story, real results, clear CTA.
Turn Recorded Sessions Into Content
With client permission, recorded sessions become a content goldmine. A 30-minute form check can be edited into 5 to 10 short clips showing real coaching in action.
On Talkspresso, sessions are automatically recorded. Pull out the best moments and create content that shows potential clients exactly what they'll experience: "Watch me coach a real client through their first deadlift," "The cue that fixed her squat depth instantly."
This content is incredibly effective because it's authentic. Real coaching, real time, not a scripted tutorial.
Get Started in 30 Minutes
Step 1 (10 min): Create your booking page. Sign up on Talkspresso. Add your photo, a short bio, and your areas of expertise.
Step 2 (10 min): Build your services. Start with 2 to 3 options:
- 1:1 Coaching Call (30 min, $100)
- Form Check (15 min, $50)
- Nutrition Consult (30 min, $75)
Add group sessions later once you have momentum.
Step 3 (5 min): Set availability. Early mornings and evenings tend to work best for fitness audiences. Leave buffer time between sessions.
Step 4 (5 min): Link it everywhere. Instagram bio, TikTok bio, YouTube descriptions, email signature. Every platform where you have followers should point to your booking page.
Then announce it. Post a Reel telling your audience you're offering paid sessions. Go through recent DMs and message anyone who's asked for advice: "Hey, I just launched coaching calls. Thought of you since you asked about [topic]. Here's the link if interested."
By the end of your first week, you should have 2 to 5 bookings. From there, it compounds. Every session generates content, testimonials, and referrals that bring in more clients. Month over month, you raise your prices, add group options, and build a coaching business on top of the audience you already have.
You've done the hard part. You built the following and earned their trust. The only thing missing is a way for them to pay you for what you're already doing.
Start selling personal training online (free to set up) →
