Acuity Scheduling Pricing Plans in 2026: Which Plan Do You Actually Need?

Trying to figure out which Acuity Scheduling plan you need? You're not alone. Acuity offers three pricing tiers (plus an Enterprise option), and the differences between them aren't always obvious from their marketing page.

This guide breaks down every Acuity Scheduling pricing plan for 2026, what's included in each tier, what's locked behind upgrades, and which plan actually makes sense for the way you work.

TL;DR: Acuity has three plans: Starter ($16/mo annual), Standard ($27/mo), and Premium ($49/mo). Starter covers basic solo scheduling. Standard unlocks SMS reminders, packages, and group sessions. Premium adds HIPAA compliance for healthcare. No plan includes video, recording, or AI. If you want all of that with zero monthly fees, Talkspresso charges 10% only when you earn.

All Acuity Scheduling Plans at a Glance

Here's the quick comparison. Scroll past the table for detailed breakdowns of each plan.

Quick note on plan names: If you've seen references to Emerging, Growing, and Powerhouse plans, those are the old names. Acuity renamed them to Starter, Standard, and Premium. Same features, same prices.

Starter Plan: $20/month ($16/month annually)

The Starter plan is Acuity's entry-level tier, built for solo practitioners who need straightforward scheduling.

What you get:

• 1 bookable calendar (one person's schedule)
• Unlimited services and appointment types
• Client self-scheduling from your booking page
• Payment collection through Stripe, Square, or PayPal
• Email confirmations and reminders
• Custom intake forms
• Automatic time zone conversion for clients
• Zoom, Google Meet, and GoToMeeting integrations
• Mobile admin app

What you don't get:

• No text/SMS reminders (email only)
• No packages, memberships, or subscription billing
• No gift certificates
• No group scheduling
• No ability to add team members
• Acuity branding stays on your booking page

Who the Starter plan fits: Solo coaches, consultants, or freelancers who book one-on-one sessions and don't need to sell session bundles. If you have a small client base and email reminders are enough to keep no-shows in check, Starter covers the basics.

Where it falls short: The moment you want to sell a package of 5 or 10 sessions, offer a monthly membership, or send text reminders, you're forced into the Standard plan. That jump from $20 to $34/month can feel steep if you only need one or two of those features.

Standard Plan: $34/month ($27/month annually)

The Standard plan is Acuity's most popular tier. It unlocks the features that most coaches and small teams actually need.

Everything in Starter, plus:

• Up to 6 calendars (for team members or separate schedules)
• SMS/text message reminders
• Packages and memberships (sell bundles of sessions)
• Subscription billing for recurring clients
• Gift certificates
• Group scheduling (classes, workshops, group calls)
• Ability to remove Acuity branding from your booking page

Who the Standard plan fits: Coaches and consultants who sell session packages, run group programs, or work with a small team. If you're running a coaching business with recurring clients, the packages and SMS features justify the upgrade.

SMS reminders alone can be worth the extra $14/month. Text messages have significantly higher open rates than email, which means fewer missed appointments and less revenue lost to no-shows.

Where it falls short: If you're a solo practitioner who just wants SMS reminders but doesn't need packages or group scheduling, you're paying for a bundle of features to get one. There's no way to add SMS to the Starter plan without upgrading the entire tier.

Premium Plan: $61/month ($49/month annually)

The Premium plan is built for larger operations and compliance-heavy industries.

Everything in Standard, plus:

• Up to 36 calendars (large teams, multiple locations)
• HIPAA compliance with BAA (Business Associate Agreement)
• Multiple staff and location time zone support
• Custom API access for building integrations
• Custom CSS for full booking page control
• Priority support

Who the Premium plan fits: Therapy practices, medical offices, wellness clinics, and large coaching firms. If you handle protected health information or manage staff across different time zones, Premium is the only plan that supports these requirements.

Who doesn't need it: Solo creators, most small teams, and anyone outside healthcare. The jump from $34 to $61/month only makes sense if you specifically need HIPAA compliance, 7+ calendars, or API access. Don't upgrade just because it's the "top" plan.

Enterprise Plan: Custom Pricing

Acuity also offers an Enterprise tier for organizations with large-scale scheduling needs. Pricing is not listed publicly. You'll need to contact their sales team for a quote.

Enterprise is designed for companies that need custom configurations, dedicated support, and scheduling infrastructure beyond what 36 calendars can handle. If you're reading this as a solo creator or small team, this tier isn't for you.

What Every Acuity Plan Is Missing

Regardless of which plan you choose, there are some things Acuity doesn't include at any price point. This is worth understanding before you commit, because these gaps add real cost to your monthly bill.

No built-in video. Acuity integrates with Zoom, Google Meet, and GoToMeeting, but you need your own paid account. Most coaches end up adding Zoom Pro at $13/month or more. See our full Acuity pricing breakdown for the true cost of the Acuity stack.

No session recording. If you want to record sessions for clients or for your own reference, you'll rely on Zoom's recording features (limited cloud storage on most plans) or a third-party tool.

No AI features. No automatic session summaries, no action items, no follow-up generation. You take notes manually or pay for a separate AI meeting assistant ($17-18/month).

No digital product sales. You can't sell recordings, downloads, or courses through Acuity. It's strictly a scheduling and booking tool.

No built-in marketing. Acuity sends transactional emails (confirmations, reminders) but not marketing emails. Following up with past clients requires a separate email tool.

When you add video, recording, AI notes, and a website to any Acuity plan, the actual monthly cost lands between $95 and $169+. We cover this in detail in our Acuity Scheduling pricing analysis.

How to Choose the Right Acuity Plan

Here's a decision framework that cuts through the noise.

Choose Starter if:

• You work alone (no team members)
• You only book one-on-one sessions
• Email reminders are sufficient for your clients
• You don't sell session packages or memberships
• You want the lowest possible Acuity subscription

Choose Standard if:

• You sell packages of sessions (5-packs, 10-packs)
• You want SMS reminders to reduce no-shows
• You run group sessions or workshops
• You have up to 6 team members who need calendars
• You want to remove Acuity branding from your booking page

Choose Premium if:

• You need HIPAA compliance (healthcare, therapy)
• You manage 7+ staff members
• Your team works across multiple time zones
• You need API access for custom integrations

Consider skipping Acuity entirely if:

• You want video, scheduling, and payments in one tool without stacking subscriptions
• You're just starting out and can't justify $20-61/month before you have clients
• You want built-in recording and AI session summaries

For that last group, platforms like Talkspresso offer a fundamentally different model: no monthly subscription, built-in video calls, automatic recording, and AI-powered session summaries. You only pay a platform fee when you earn. It's a better fit for creators who want simplicity over modularity. You can compare the two approaches in detail in our Calendly vs Acuity vs Talkspresso comparison.

Annual vs Monthly Billing: Is the Discount Worth It?

Acuity offers a 20% discount on all plans when you pay annually. Here's what that looks like in real dollars.

The annual discount is meaningful, especially on Standard and Premium. But it requires committing upfront. If you're not sure Acuity is the right fit, start with monthly billing, test it for a month or two, then switch to annual once you're confident.

One thing to watch: Acuity's 7-day trial is short. If you need more time to evaluate, you might feel pressure to commit to a paid plan before you've fully tested it. Some competitors (like Talkspresso) have no trial period at all because there's no subscription to trial. You just sign up and use it.

What Changed in Acuity Pricing for 2026

A few things have shifted since Squarespace acquired Acuity:

• Plan names changed. Emerging, Growing, and Powerhouse became Starter, Standard, and Premium. Features and prices stayed the same.
• Growing plan price increase. The mid-tier plan went from $25/month to $27/month (annual billing) in 2023. No further increases have been announced for 2026.
• Tighter Squarespace integration. Acuity now integrates more deeply with Squarespace websites, which is great if you're already in that ecosystem but doesn't add value if you're not.
• No new features at lower tiers. The Starter plan has not gained SMS reminders, packages, or any other previously-locked features. The feature gates remain unchanged.

The pricing structure has been stable, but the competitive landscape has shifted. Newer platforms now bundle features that Acuity charges extra for (or doesn't offer at all), which makes the total cost comparison more important than ever.

The Bottom Line

Acuity Scheduling has clear, predictable pricing. You know what you're paying and what you're getting. For businesses that need reliable scheduling with strong calendar management, it delivers.

But "which Acuity plan do I need?" is the wrong question if what you actually need goes beyond scheduling. If you want video, recording, AI, and payments in one place, no Acuity plan covers that. You'll always be stacking tools and subscriptions on top.

For creators, coaches, and consultants who want the full package without the patchwork, Talkspresso handles video, scheduling, payments, recording, and AI session summaries in a single tool with no monthly fee. It's worth a look before you lock into a plan.

Try Talkspresso free. No subscription, no credit card.