The AIDA Framework for Bios
AIDA stands for Attention, Interest, Desire, Action. It's a copywriting framework that's been used in advertising for over a century, and it maps perfectly onto professional bios.
Attention: Hook Them in the First Sentence
Your first sentence needs to stop the scroll. It should immediately tell the visitor who you help and what you help them do.
Weak first sentences:
- "I'm a certified life coach with a passion for helping people."
- "Welcome to my page! I'm so glad you're here."
- "With over 15 years of experience in the wellness space..."
Strong first sentences:
- "I help burned-out tech professionals redesign their careers without taking a pay cut."
- "I teach creators how to turn their audience into a six-figure consulting business."
- "I work with first-time founders to land their first 100 customers in 90 days."
The pattern: "I help [specific person] achieve [specific result]." No fluff, no preamble. You have one sentence to earn the second sentence.
Interest: Build Credibility Fast
Once you have their attention, the visitor wants to know why they should trust you. Your next sentence or two should answer that with concrete proof.
Deploy credentials that directly support your opening claim. Not every certification you've earned. Not your educational history. Just the proof points that matter.
Weak: "I'm ICF certified and hold a degree in psychology."
Strong: "Over the past 4 years, I've helped 300+ professionals navigate career transitions, with clients landing roles at Google, Stripe, and HubSpot."
Numbers are your friend. "300+ clients" is more believable than "many clients." "$2.4M in revenue" is more compelling than "significant business growth."
If you're early in your career, lean on specificity instead: "I spent 8 years as a product manager at two Fortune 500 companies before transitioning to coaching. I know the corporate ladder because I climbed it."
Desire: Make Them Want What You Offer
This is where you briefly describe your approach or differentiator. What makes a session with you different from the dozens of other people they could book?
Weak: "I use a holistic approach to coaching." (Every coach says this.)
Strong: "Every session ends with a concrete action plan you can execute that week. I don't do vague advice. You'll leave with specific scripts, templates, and next steps."
Specificity is the key. "Tailored to your unique needs" means nothing. "You'll leave with specific scripts and templates" means something because the visitor can picture exactly what they're getting.
Action: Tell Them What to Do Next
Your bio should end by pointing the visitor toward a booking. Not aggressive. Just clear.
Weak: "Feel free to reach out!" or no CTA at all.
Strong: "Book a session below and let's build your plan." Or: "Grab a 30-minute strategy call and walk away with your next three moves."
A bio without a CTA is like a sales conversation that ends with "well, nice talking to you."
What to Leave Out
Every unnecessary word dilutes your message. Cut these:
Your life story. Nobody booking a $150 session needs to know you grew up in a small town and always loved helping people.
Generic passion statements. "I'm passionate about helping people reach their full potential" is the most common and least useful sentence in professional bios.
Every certification. If you have 7, pick the 1-2 most relevant. The rest can go in your extended bio.
Buzzwords. "Transformational mindset coaching leveraging somatic modalities" makes people's eyes glaze over. Write the way you'd talk to a friend.
Hedging language. "I try to help," "I hope to support." Be direct: "I help," "I teach."
Before and After: 3 Niche Examples
Each "before" represents patterns seen on hundreds of profiles. Each "after" applies the AIDA framework.
Example 1: Executive Coach
Before:
"I am a certified executive coach (ICF PCC) with over 15 years of experience in leadership development. My journey began in corporate HR, where I discovered my passion for helping leaders unlock their potential. I believe that everyone has the capacity for extraordinary leadership. I hold a Master's in Organizational Psychology from Columbia and have completed advanced training in emotional intelligence, team dynamics, and conflict resolution. I'd love to help you on your leadership journey."
After:
"I help senior directors and VPs break through to the C-suite. Over the past 8 years, I've coached 180+ executives through high-stakes transitions, including promotions, board presentations, and organizational restructures. Clients include leaders at Amazon, Deloitte, and Salesforce. My approach is direct and strategy-focused: every session ends with a clear action plan, not just insights. Before coaching, I spent 10 years in Fortune 500 HR, so I know how executive decisions actually get made. Book a session below and let's map your path to the next level."
What changed: Opens with who and what. Specific numbers (180+ executives). Recognizable companies. Concrete coaching style. Clear CTA. Every sentence earns its place.
Example 2: Business Consultant
Before:
"Hi there! I'm a business consultant who helps small businesses grow and thrive. I've always been fascinated by what makes businesses succeed, and I bring that curiosity to every engagement. I offer strategic consulting, operational improvement, and marketing advice. Whether you're just starting out or scaling up, I'm here to help. Let's connect!"
After:
"I help e-commerce brands between $500K and $5M in revenue fix the operational bottlenecks capping their growth. My clients typically see a 20-40% increase in profit margins within 6 months by streamlining their supply chain, pricing strategy, and team structure. Before consulting, I scaled two DTC brands past $10M, so the advice comes from experience, not theory. I work with 8 clients at a time. Browse my services below and pick the engagement that fits your stage."
What changed: Specific audience (e-commerce, $500K-$5M). Concrete outcome (20-40% margin increase). Personal track record. Scarcity signal. Direct CTA.
Example 3: Content Creator
Before:
"Content creator, speaker, and digital nomad. I love sharing what I've learned about building an online presence and living life on your own terms. Follow me for tips on social media, branding, and entrepreneurship. Available for 1:1 calls and collaborations."
After:
"I grew from 0 to 850K followers in 18 months, and now I teach other creators how to do the same. I specialize in short-form video strategy for Instagram and TikTok, with a focus on turning views into revenue (not just vanity metrics). My clients have collectively gained 2M+ followers and launched paid offerings generating $5K-$50K per month. If you're a creator with under 100K followers who wants a clear growth plan, book a strategy session below. You'll walk away with a 30-day content calendar and a monetization roadmap."
What changed: Opens with an impressive result. Defines the specialty. Names client outcomes. Identifies target audience. Describes exactly what the session delivers. Clear CTA.
Fill-in-the-Blank Bio Templates
Fill in the brackets, adjust the tone to match your voice, and edit until it sounds like you.
Template 1: The Classic (Any Niche)
"I help [specific audience] [achieve specific outcome]. Over the past [timeframe], I've worked with [number] [clients/professionals/creators] to [result with specificity]. [One sentence about your approach]. [One sentence of relevant background]. Book a session below and [what they'll walk away with]."
Filled in: "I help mid-career marketers land senior leadership roles. Over the past 5 years, I've worked with 120+ marketing professionals to navigate promotions, salary negotiations, and career pivots. My sessions are structured around tactical playbooks, not open-ended conversation. I spent 12 years leading marketing teams at HubSpot and Mailchimp. Book a session below and walk away with a 90-day career acceleration plan."
Template 2: The Results Leader (Consultants and Coaches with Data)
"[Specific audience]: [their pain point]? I've helped [number] [people/companies] [achieve measurable result] in [timeframe]. [How you do it]. [Your background]. [CTA]."
Filled in: "Startup founders: struggling to close your first enterprise deals? I've helped 40+ B2B startups land their first $100K contract within 6 months. I teach a repeatable sales framework built on the 200+ enterprise deals I closed as VP of Sales at two venture-backed companies. Browse my services below and let's get your pipeline moving."
Template 3: The Creator Bio
"I [your impressive result] and now I teach [audience] how to [their goal]. I specialize in [specific expertise]. My clients have [collective result]. If you're [where they are] and want [where they want to be], book a [session type] below. You'll leave with [specific deliverable]."
Filled in: "I built a YouTube channel to 500K subscribers in under two years and now I teach creators how to turn content into a full-time income. I specialize in long-form video strategy and sponsorship negotiation. My clients have landed brand deals worth $10K-$100K and grown their channels by an average of 300%. If you're a creator who wants to go full-time, book a strategy session below. You'll leave with a channel audit, content roadmap, and monetization plan."
Template 4: The Authority Bio (Established Experts)
"[Title/descriptor] who has [notable achievement]. I now work with [specific audience] to [outcome]. [Social proof]. My approach: [one sentence on methodology]. [CTA]."
Filled in: "Former CFO who took two companies through IPO. I now work with Series B and C founders to build financial systems that survive due diligence and scale past $50M ARR. Trusted by 30+ venture-backed companies. My approach: no generic advice, just the playbooks I used to get two companies across the finish line. Book a session below."
Quick Tips That Sharpen Any Bio
Read it out loud. If it sounds stiff, rewrite it. Your bio should sound like you at a conference, not a press release.
Cut your first sentence. Write the bio, then delete sentence one. Most people warm up with a throwaway. Your second sentence is usually stronger.
Use "you" more than "I." "You'll walk away with a clear plan" is more compelling than "I provide clients with a clear plan."
Front-load value. Put the most important information in the first two sentences. Many visitors won't read past that, especially on mobile.
Test it with a stranger. Ask someone who doesn't know what you do: "Who do I help, and what do I help them with?" If they can't answer both instantly, revise.
Update it quarterly. Your bio should evolve as your client count grows and your niche sharpens.
Setting Up Your Bio on Talkspresso
On Talkspresso, your profile includes two bio sections designed for this:
The "About" field appears at the top of your profile, right under your name and title. This is your short bio: the AIDA-structured paragraph we've been building. Keep it at 60-100 words that hook, build trust, and direct visitors to your services.
The "Bio" section is your extended space for full background, additional credentials, your story, or media mentions.
Your expert title sits right under your name. Make it specific: "Revenue Growth Consultant for SaaS Companies" converts better than "Business Consultant." "Short-Form Video Strategist" converts better than "Content Creator."
Between the short about, extended bio, and a specific expert title, you have everything you need to implement the AIDA framework.
See how creators use Talkspresso to monetize their audience with paid video calls, or compare 9 platforms for paid video calls.
See how creators use Talkspresso to monetize their audience with paid video calls, or compare 9 platforms for paid video calls.
Set up your profile on Talkspresso and put these templates to work.
The Bottom Line
A bio that converts isn't clever, poetic, or impressive for its own sake. It's clear. It tells the visitor who you help, what they'll get, why you're credible, and what to do next.
Most of your competitors have bios full of generic language, buried credentials, and missing CTAs. By applying the AIDA framework and cutting everything that doesn't serve the visitor, you'll stand out immediately.
Pick one of the templates above, fill in the blanks, and publish it today. Then watch what happens to your booking rate.
