Skills You Need to Start
You don't need to know everything about SEO to start consulting. You need to know enough to deliver real value to the clients you're targeting. As you work with more clients, your skills deepen naturally.
Here are the core competencies to develop before taking on paying clients.
Keyword Research
This is the foundation of everything. You need to understand how to find keywords with real search volume, assess competition and difficulty, map intent (informational, navigational, transactional, commercial), and build a prioritized target list. Tools like Ahrefs, SEMrush, and Google Keyword Planner are essential here.
On-Page Optimization
Know how title tags, meta descriptions, header structure, internal linking, and content depth affect rankings. Understand how to optimize a page for a target keyword without keyword stuffing. Know how to identify and fix duplicate content, thin content, and cannibalization issues.
Technical SEO
Technical issues can completely block a site from ranking no matter how good the content is. Learn how to identify and fix crawlability problems, indexation issues, Core Web Vitals failures, redirect chains, broken links, and schema markup errors. Screaming Frog is your primary tool for this.
Google Search Console
Search Console is free, authoritative, and criminally underused by most business owners. Get fluent in it. Know how to read the Performance report (impressions, clicks, CTR, position), identify coverage errors, diagnose index problems, and monitor for manual actions. Walking a client through their own Search Console data live on a screen share is one of the highest-value things you can do in a session.
Link Building Fundamentals
You don't need to be a link building expert to consult on SEO, but you need to understand how backlinks affect authority and ranking, how to assess a site's backlink profile, and how to identify opportunities. Most of your clients will need content-led link acquisition strategies, guest posting outreach, or digital PR, and you should be able to advise on all of these.
Analytics
SEO work needs to connect to business outcomes. Get comfortable in Google Analytics 4. Know how to attribute organic traffic to conversions and present the data in a way non-technical clients understand. SEO changes constantly, so build the habit of following Google's Search Central blog, Search Engine Journal, and Ahrefs' blog as part of your weekly routine.
How to Structure Your Services
Clarity about what you offer makes it easier for clients to buy. Start with two or three defined session types rather than offering everything to everyone.
SEO Audit Review (60 min): You audit the site before the call, then walk the client through your findings live. Cover technical health, on-page gaps, and competitive positioning. Best for business owners who want an expert assessment.
Keyword and Content Strategy Session (60 to 90 min): You research the niche before the call, then build a keyword map and content roadmap together. Best for content teams and businesses entering a new market.
Technical SEO Walkthrough (60 to 90 min): Focused on the technical foundation. Screen-share a crawl report and walk the client or their developer through exactly what to fix. Best for developers, CTOs, and complex sites.
Monthly SEO Advisory (30 to 45 min, recurring): Two sessions per month covering progress, fresh Search Console data, and updated priorities. Recurring revenue and the most valuable long-term engagement type.
Pricing Models for SEO Consulting
There are three main pricing structures for SEO consulting. Each has tradeoffs.
Hourly Rate
Simple to explain and easy to start with. You charge a set rate per hour. The downside is that clients who are price-sensitive focus on the hours rather than the value, and your income is directly capped by your time.
When it works: For individual sessions, audits, and clients who want flexibility.
Rates in 2026:
| Experience | Rate Per Hour |
|---|
| 1 to 3 years | $150 to $200 |
| 3 to 7 years | $200 to $350 |
| 7+ years or niche specialist | $350 to $500+ |
Retainer
A fixed monthly fee for a defined scope of work or a set number of hours. This is the gold standard for SEO consulting because it creates predictable revenue for you and predictable access to expertise for the client.
A common entry-level retainer is $1,000 to $2,000 per month for two monthly strategy sessions plus async support. Senior consultants working with larger companies charge $3,000 to $10,000 per month.
When it works: For clients who want ongoing SEO guidance and are willing to commit to a monthly engagement.
Project-Based
A flat fee for a defined deliverable: a full-site audit, a keyword strategy document, a technical remediation plan. Project pricing removes the client's focus from hours and puts it on outcomes.
When it works: For one-time engagements where the scope is clear and the deliverable is concrete.
Starting recommendation: Launch with hourly session pricing. It's the easiest to sell, easiest to deliver, and gives you flexibility while you figure out what clients actually need. Move toward retainers once you have proof of results and a handful of satisfied clients.
Finding Your First Clients
Skills and services mean nothing without clients. Here's how to build your pipeline from zero.
Start with Your Network
Before posting on LinkedIn, message 10 to 20 people you already know. Not a pitch, just a genuine note: "I'm starting an SEO consulting practice. Do you know any business owners who might want help with their organic traffic?" Your first two or three clients will almost certainly come from people you already know.
LinkedIn Outreach
LinkedIn is the highest-ROI channel for B2B consulting client acquisition. Optimize your headline to be specific ("SEO Consultant for B2B SaaS" beats "Digital Marketing Expert"), post three to five times per week with quick insights and case studies, and do warm outreach when you see a company with an obvious opportunity. Point out one specific issue, be genuinely useful, and include your booking link.
Free Mini-Audits as Lead Magnets
Offer a free abbreviated audit in exchange for an email address and website URL. Run Screaming Frog, check Search Console, and send a one-page summary of the top five issues. End with: "Want me to walk you through the full findings? Book a session here." Demonstrating competence before asking for anything is the fastest way to convert prospects into paying clients.
Content Marketing and Referrals
Practice what you preach. Write blog posts targeting keywords your clients search for, guest post on industry blogs, and record audit walkthroughs on YouTube. After every successful session, ask for a referral. Once content compounds and clients start referring, your pipeline becomes largely self-sustaining.
You don't need every tool on day one. Start with the essentials and add more as you grow.
Google Search Console (free): Non-negotiable. Every client should have this set up. Walking a client through their Performance report live is one of the highest-value things you can do on a call.
Ahrefs or SEMrush ($99 to $249/month): The workhorses for keyword research, competitive analysis, and backlink auditing. Learn one deeply before switching.
Screaming Frog (free up to 500 URLs, $259/year for unlimited): Essential for technical SEO audits. Screen-sharing a crawl report during a session is immediately visual and valuable for any client.
Google PageSpeed Insights (free): Run the client's URL live during sessions. Core Web Vitals issues (LCP, INP, CLS) are shown clearly and non-technical clients understand the results intuitively.
Google Analytics 4 (free): Connects organic traffic to conversions. Demonstrating real business outcomes, not just ranking improvements, is what gets clients to renew.
Delivering Paid Strategy Sessions via Video
The session format matters as much as your expertise. Here's how to run a great SEO consulting session.
Collect prep information at booking. Ask clients to provide their website URL, top three competitors, primary business goals, and their biggest SEO concern before the session. The best way to collect this is through intake questions on your booking page. Platforms like Talkspresso let you set up intake questions that clients answer when booking, so all of this arrives automatically before the call.
Do your research before the call. Run the tools, note the key issues, and come prepared with insights. The value of a consulting session drops significantly if you're running your first crawl during the call.
Screen share everything. This is what makes video SEO consulting so effective. Share your screen and walk clients through the actual data: their Search Console performance report, their Ahrefs organic keywords, the Screaming Frog crawl results. Clients understand issues immediately when they see the data rather than just hearing about it.
Record the session. Most clients absorb 30 to 40 percent of what's discussed in a session. A recording lets them rewatch specific sections when implementing your recommendations. Talkspresso records sessions automatically and generates an AI summary with key takeaways and action items, so your client gets a written reference without you having to write a separate deliverable.
End with specific action items. The last 10 minutes should be a clear summary of the top three to five things the client should do next, in priority order. "Fix the 47 broken internal links in the Screaming Frog report" is actionable. "Work on your internal linking" is not.
Follow up within 24 hours. Send a brief message recapping the main action items. If you recorded on Talkspresso, the client already has the recording and AI summary. You can also turn recordings into digital products and sell them to a wider audience, creating a second revenue stream from work you've already done.
Setting Up Your Booking and Payment System
The way you handle logistics signals your professionalism before the session even starts. A client who has to email you to schedule, wait for a reply, coordinate availability back and forth, and then figure out how to pay will often give up and find someone easier to book.
You need a single page where clients can see your session types, pick a time, pay, and get a confirmation. The whole thing should take under two minutes.
Talkspresso is built for exactly this. You create your services (SEO Audit Review, Keyword Strategy Session, Technical Walkthrough), set your prices and availability, and share your booking link. Clients book and pay in one flow. The video call with screen sharing is built in. Sessions are recorded automatically with AI-generated summaries.
This replaces the usual patchwork of Calendly for scheduling, Stripe for payments, Zoom for video, and a separate screen recorder. One platform handles everything so you can focus on the work instead of managing tools.
Your First 30 Days: A Practical Checklist
Here's a concrete sequence for getting your first paying clients within a month.
Week 1: Foundation
- Define two or three session types and set your pricing
- Sign up for Talkspresso and create your services
- Set up intake questions on your booking page
- Optimize your LinkedIn profile with your niche and booking link
Week 2: First Outreach
- Message 15 to 20 people in your existing network
- Offer three free mini-audits to generate early testimonials
- Post your first LinkedIn content (a quick SEO tip or common mistake)
Week 3: First Sessions
- Deliver the free mini-audits and ask for written testimonials
- Announce your consulting service on LinkedIn with your booking link
- Follow up with anyone who engaged with your mini-audit offer
Week 4: First Paid Client
- Post your booking link again with a specific offer ("three spots open this week")
- Run your first paid session and ask for a referral at the end
- Set up a simple content publishing rhythm (one to two posts per week)
Common Mistakes to Avoid
Waiting until you're ready. You don't need to know everything to start. Pick a niche, deliver real value, and your skills deepen with every client.
Underpricing to win early clients. Discounting trains people to expect low prices. Offer free value through mini-audits and content, then charge full rate for sessions.
Not niching down. "I do SEO" is harder to sell than "I help SaaS companies rank for competitive keywords." Specificity makes you easier to refer and easier to find.
Skipping intake questions. Showing up without knowing the client's goals wastes the first 20 minutes of every call. Set up intake forms at booking and use them every time.
Start This Week
You don't need a website, a YouTube channel, or a polished brand to start an SEO consulting business. You need skills, a way for people to book and pay you, and the discipline to reach out to your first potential clients.
Set up your services on Talkspresso, add your intake questions, share your booking link on LinkedIn, and offer a few free mini-audits to get your first testimonials. That's the whole launch plan.
The rest, the website, the content strategy, the retainer packages, comes after you have proof that clients are willing to pay for what you offer.
Explore the full feature set on Talkspresso for Consultants, or read our platform comparison for paid video calls.
Start your SEO consulting business on Talkspresso →
