Before you set a price or write a promotional email, decide which format fits your audience and your own working style.
1:1 Office Hours
This is the classic format: one subscriber, one creator, a fixed block of time (usually 20 to 60 minutes) to work through a specific problem.
Best for:
- Newsletters covering professional topics (marketing, finance, career, tech, health)
- Audiences with specific, personal questions that require individual context
- Creators who want higher revenue per session and genuine problem-solving conversations
Typical pricing: $75 to $500 per session depending on your niche, audience size, and your professional background. Newsletters in high-value niches like investing, B2B sales, or executive coaching regularly charge $300 or more for a 30-minute call.
What to cover: Be specific about what you will and will not discuss. A marketing newsletter might offer sessions on reviewing your current ad strategy or diagnosing why your email sequence is underperforming. Specificity makes it easier for readers to justify the purchase.
Group AMA Sessions
A group AMA brings multiple subscribers together at once. You answer questions live, and everyone in the session benefits from hearing the other questions.
Best for:
- Newsletters with broad audiences where many readers share similar questions
- Creators who want to serve more people per hour
- Topics where community context adds value (investing, entrepreneurship, parenting, fitness)
Typical pricing: $25 to $100 per seat. Keep group sessions accessible. Part of the appeal for subscribers is paying less than a 1:1 session while still getting live access to you.
Session size: Keep groups manageable. Between 5 and 20 participants tends to work well. Under 5 and it feels sparse. Over 20 and you lose the intimacy that makes it worth paying for.
Hybrid Approach
Many newsletter creators run both formats at different price points. Group AMAs serve the broader audience at a lower price. 1:1 sessions serve the highest-intent readers who want personalized attention.
You can even use group AMAs as an entry point and let attendees upgrade to a 1:1 follow-up session if they want to go deeper on something.
Pricing Your Time
Underpricing is the most common mistake newsletter creators make when launching office hours. It signals low value and attracts the wrong buyers (people who are price-shopping rather than genuinely eager to work with you).
Anchor to your expertise, not your subscriber count
Your price should reflect what access to your thinking is worth, not how big your list is. A 2,000-subscriber newsletter written by a former VP of Product at a successful startup can charge $250 per session. A 50,000-subscriber general-interest newsletter written by someone with no professional specialization might max out at $75.
Ask yourself: if a company hired a consultant with my exact background, what would they pay per hour? That is usually a reasonable floor for your 1:1 rate.
Start slightly below where you want to land
For your first round of sessions, you can price 20 to 30% below your target rate and be transparent with your audience about it. Tell them you are doing a founding round of sessions at a discounted rate while you refine the format. This creates urgency, fills your calendar fast, and lets you gather testimonials and feedback before you raise prices.
Raise prices as you fill slots
If your sessions are booking within 24 hours of promotion, you are underpriced. If you have open slots three weeks after promoting, either the price is too high or your promotional copy needs work. Use fill rate as your pricing signal.
Your list is warm. They already know you. But you still need to sell them on the idea of paying for a session.
The announcement email
When you launch office hours for the first time, dedicate an entire email to the concept. Explain:
- What a session looks like (what you cover, how long, what format)
- Who it is best for (be specific about the type of subscriber who will get the most value)
- What happens after they book (confirmation, what to prepare, how the video call works)
- The price and how to book
Do not bury this in a regular content email. Make it the entire email. Subscribers who are interested will read the whole thing. Subscribers who are not interested will just skip it.
Recurring mentions in regular issues
After the launch email, mention office hours briefly in regular issues. A short line at the bottom works well: working through a problem in your area? I have two spots open this month. Book a session here.
The key is to make the mention feel organic, not like an ad. Connect it to whatever topic you just covered in that issue.
Use reader questions as the hook
When a subscriber emails you with a question that you cannot fully answer in a short reply, suggest a session. Something like: this is a great question and the honest answer depends on a few specifics I would need to understand. If you want to dig into it properly, I do offer short sessions. Here is the link.
This turns your existing email conversations into a booking pipeline without any additional promotion.
Waitlist mechanics for group AMAs
For group sessions, build a waitlist before you officially schedule the event. Send a short email asking whether subscribers would be interested in a live Q&A where you answer questions on a specific topic. Collect interest before you commit to a date. This tells you whether demand exists and gives you a warm list to notify when you open spots.
Logistics: Setting Up Sessions Without the Friction
The operational side of running paid sessions is where most creators get stuck. Manually coordinating schedules, collecting payments, and sending reminders via email is time-consuming and unprofessional.
Use a platform that handles scheduling and payments together
You need a tool that lets subscribers book a time, pay in the same flow, and receive a video call link automatically. Handling any of these steps manually creates friction for you and your subscriber.
Talkspresso is built specifically for this. You set up your session types (30-min 1:1, group AMA, etc.), set your pricing, and share a booking link in your newsletter. Subscribers pick a time, pay, and get everything they need automatically. The video call is hosted through the platform so there is no need to manage separate Zoom links or calendar invites.
Structure your session types clearly
Set up at least two distinct offerings:
- [Your Topic] Office Hours - 30 min (1:1, your standard rate)
- Monthly AMA Session (group, lower price per seat, scheduled monthly)
Having distinct, named offerings makes it easier for subscribers to understand what they are buying and reduces back-and-forth questions before they book.
Cap your availability
Do not offer unlimited slots. Capping the number of available sessions each month creates real scarcity (not artificial urgency) and protects your time. Start with four to six 1:1 sessions per month and adjust from there based on demand.
For group AMAs, cap at 15 to 20 participants. Once a session fills, display a waitlist option. Subscribers on the waitlist get notified first when the next session opens.
Prepare a simple pre-session questionnaire
Before a 1:1 session, ask subscribers to answer two or three questions: What specific problem do you want to solve? What have you already tried? What would a successful outcome look like for you?
This does three things: it filters out casual browsers who are not serious enough to fill out a form, it makes you more prepared for the call, and it makes the session more valuable for the subscriber because you can skip the context-gathering and get straight to the useful part.
Delivering a Session Worth Paying For
Your first few sessions set the tone for everything that follows. Do them well and you will get referrals, testimonials, and repeat bookings. Do them poorly and you will spend months trying to repair your reputation.
Start with the outcome, not the backstory
The subscriber paid for your thinking, not your biography. Open the call by confirming what they want to get out of the next 30 minutes, then move straight into the problem. Save small talk for the last two minutes, not the first five.
Give concrete takeaways
At the end of every session, summarize the two or three most actionable things the subscriber should do next. Write them in the chat during the call so they have a record. This makes the session feel complete and gives them something to reference later.
Follow up briefly after the session
A short email the next day summarizing the key points and next steps adds significant perceived value. It takes five minutes to write and it is the single thing that most consistently generates repeat bookings and referrals.
Turning Office Hours into a Recurring Revenue Stream
One-off sessions are good. Recurring sessions are better.
After a strong 1:1 session, offer the subscriber a monthly check-in at a slight discount (often 10 to 15% off the single-session rate). A subscriber who books monthly is worth five to ten times more to you than one who books once.
For your newsletter as a whole, consider a paid tier that includes one group AMA session per month as a benefit. This converts your most engaged free subscribers into monthly recurring revenue, and the AMA sessions provide ongoing value that justifies the subscription.
Getting Started This Week
You do not need a perfect setup to launch your first round of office hours. You need a session type, a price, and a way for people to book.
Here is the minimum viable launch:
- Set up a 30-minute 1:1 session on Talkspresso with a clear title and description
- Write a single email to your list explaining what it is and who it is for
- Cap it at four or five sessions for the first month
- Send the email
The first month will teach you more than any amount of planning. You will learn which readers book, what questions they bring, how to price your time accurately, and whether 1:1 sessions, group AMAs, or both fit your audience best.
Your newsletter audience is already there. They already trust you. The only thing left is giving them a way to pay for more of your time.
See how creators use Talkspresso to sell paid video calls to their followers, or explore the full Talkspresso for Creators feature set.
