Types of Consulting Calls Finance Influencers Sell
The best finance creators don't offer a vague "consulting call." They create specific session types that match the questions their audience is already asking.
Portfolio Review Sessions
A client shares their current investment portfolio and you walk through the allocation together. You cover asset allocation relative to their goals, diversification gaps, fee analysis (expense ratios, advisory fees, hidden costs), tax efficiency of account placement, and rebalancing strategy.
Typical duration: 45-60 minutes | Typical price: $150-400
Portfolio reviews deliver immediate, tangible value. Most people have never had someone look at their investments with fresh eyes and give honest feedback.
Budgeting and Cash Flow Sessions
Budgeting creators have massive audiences because nearly everyone struggles with managing money. Paid sessions let you go deeper: reviewing income and expenses, identifying spending leaks, building a realistic budget framework, creating a debt payoff strategy, and automating savings.
Typical duration: 30-45 minutes | Typical price: $100-250
Budgeting sessions tend to be priced lower because the audience skews younger and more price-sensitive. But the volume can be much higher, and clients often book follow-ups to track progress.
Real Estate Strategy Calls
Real estate content creators attract an audience with high intent. People watching your content about house hacking or rental property analysis are actively looking to buy. Sessions typically cover evaluating a specific deal, market analysis, financing strategy (conventional, FHA, DSCR, creative financing), house hacking logistics, portfolio growth strategy, and 1031 exchange planning.
Typical duration: 45-60 minutes | Typical price: $200-500
Real estate calls command premium pricing because the decisions involve large amounts of money. A $300 call that helps someone evaluate a $250,000 rental property is a rounding error compared to the deal itself.
Tax Planning Overview Sessions
Tax content is some of the most viewed finance content online because the topic is confusing, the stakes are real, and the rules change constantly. Sessions cover tax-advantaged strategies, retirement account optimization (traditional vs. Roth, backdoor Roth), self-employment tax strategies (S-corp election, QBI deduction), real estate tax benefits, year-end planning moves, and commonly missed deductions.
Typical duration: 30-60 minutes | Typical price: $150-400
Tax-related calls are seasonal, peaking in Q4 and Q1. Smart creators promote these sessions heavily from October through April and fill the rest of the year with other call types.
The Critical Disclaimer: This Is Not Financial Advice
This is the most important section of this guide.
If you are not a licensed financial advisor, you cannot give personalized financial advice. This is a legal and regulatory boundary that finance influencers must respect. Crossing it exposes you to serious liability, potential fines, and regulatory action.
Here's how to stay on the right side of this line:
Frame sessions as educational, not advisory. You're sharing your knowledge, perspective, and frameworks. You're helping someone think through their situation. You are not telling them what to do with their money. There is a real, legal difference between "Here's how I think about evaluating rental properties" and "You should buy this property."
Use clear disclaimers everywhere. Your booking page, session descriptions, and the beginning of every call should include language like:
"This session is for educational and informational purposes only. It does not constitute financial, investment, tax, or legal advice. I am not a registered investment advisor, financial planner, or tax professional. Always consult with a licensed professional before making financial decisions."
Never recommend specific securities, funds, or financial products. You can explain how index funds work. You can discuss the pros and cons of different asset classes. You cannot say "Buy VTI" or "Put your money in this specific fund."
Don't manage or direct someone's money. Reviewing someone's portfolio and sharing observations is different from telling them to sell position X and buy position Y. Keep the conversation at the strategy and education level.
When in doubt, refer out. If a client's question gets into territory that requires licensed advice (specific tax preparation, insurance recommendations, securities transactions), refer them to a licensed professional. This protects you and serves the client better.
Consider licensing if you want to go deeper. Pursuing a Series 65, CFP, CPA, or RIA registration opens up higher-priced, more comprehensive services. But the licensing path involves exams, compliance requirements, and ongoing regulatory obligations.
Taking compliance seriously actually builds trust. Clients respect creators who are transparent about what they can and cannot do.
How to Price Finance Consulting Calls
Finance consulting commands premium pricing because the subject matter is high-stakes and the value is often measurable in dollars saved or earned.
Pricing by Experience Level
| Experience Level | 30-minute call | 60-minute call |
|---|
| Growing creator (under 50K followers) | $75-125 | $125-200 |
| Established creator (50K-250K) | $125-200 | $200-350 |
| Large audience (250K+) | $200-350 | $350-500 |
| Licensed professional (CFP, CPA, RIA) | $200-400 | $350-500+ |
What Justifies Higher Pricing
Licensed credentials. A CFP or CPA can provide more comprehensive guidance within their licensed scope, and clients expect to pay more for it.
Specificity and track record. A creator known specifically for real estate investing who has personally bought 15 properties can charge more than a general finance creator.
Demand. If you're booked out two weeks in advance, your price is too low. Raise it until demand and supply balance.
Pricing Strategies
Offer multiple session types. A 15-minute "Quick Question" at $50, a 30-minute "Strategy Session" at $150, and a 60-minute "Deep Dive" at $275 gives clients options.
Intro pricing for testimonials. Offer your first 10-15 clients a discounted rate. "First 10 consulting slots at $99 (normally $175). DM me to grab one." This builds social proof quickly.
Packages for ongoing clients. Offer a 3-session package at a 15-20% discount. A client who books a portfolio review often wants a follow-up in 3-6 months.
The Content-to-Call Funnel
The most successful finance creators build a content funnel that naturally moves followers from casual viewer to paying client.
Discovery content reaches new people: "3 tax deductions most people miss," "How I'd invest $10,000 in 2026." No selling. Just value that builds your following.
Authority content showcases your depth: "How I analyze a rental property deal (full walkthrough)," "My complete tax strategy as a self-employed creator." This positions you as someone with real, actionable knowledge. Followers start thinking: "If the free content is this detailed, imagine what a 1:1 call would be like."
Bridge content connects free content to paid sessions: anonymized session recaps ("I just analyzed a client's rental property deal. Here's what we found"), client testimonials ("After our session, this client realized they were overpaying $3,200/year in fund fees"), and behind-the-scenes Stories showing what sessions look like.
Direct promotions are explicit CTAs, used sparingly (1 in every 5-6 posts): "I just opened 5 consulting slots for this month. Link in bio." These convert because the other three content stages have already built trust.
Compliance Considerations Beyond the Disclaimer
Beyond framing and disclaimers, a few more compliance topics matter as you scale.
Know the licensing line. General financial education (how compound interest works), sharing personal experience ("Here's what I do and why"), and teaching frameworks ("Here's how to evaluate a rental property") are generally acceptable without a license. Recommending specific securities, managing investments, preparing tax returns, or providing ongoing personalized advisory services for compensation generally require licensing.
Get professional liability insurance. Errors and omissions insurance costs $500-2,000/year for most finance creators and protects you if a client claims they suffered a loss based on your guidance.
Keep records. Session recordings, disclaimers, and shared materials create a paper trail. If a question ever arises about what was discussed, having documentation is invaluable.
Consult a securities attorney. If you're doing dozens of sessions per month across multiple states, a one-time consultation with a securities attorney to review your disclaimers and service descriptions is a smart investment.
Setting Up on Talkspresso
Talkspresso lets you create multiple service types (portfolio review, budget session, real estate strategy call), set individual pricing and durations, and share a single booking page link. Clients book, pay, and join the video call from one platform. Sessions are recorded automatically, and both you and the client get an AI-generated summary with key takeaways.
For finance consulting specifically, this matters because recorded sessions document your disclaimers, session summaries help clients act on dense financial information, automated scheduling eliminates hours of logistics, and a professional booking page builds trust when someone is about to pay $200-400 for financial guidance.
Getting Started This Week
You don't need a massive following or a finance license to start selling consulting calls. Here's your action plan:
- Define your first service. Pick the call type that matches your content best. Give it a specific name, description, duration, and price.
- Set up your booking page. Create your profile on Talkspresso, add your service, set availability, and write your disclaimer.
- Add your booking link to your bio. Update your Instagram, TikTok, YouTube, or Twitter bio with a clear CTA.
- Create bridge content. Post something that connects your free content to paid sessions: a Story announcing your availability, a post about what clients can expect, or a short video explaining what a session covers.
- Book your first 5 sessions. Offer intro pricing if needed. Deliver exceptional value. Collect testimonials. Then raise your price and keep going.
The audience is already there. The questions are already coming in through DMs and comments. Now give people a professional, compliant way to get your help on their specific financial situation.
Start selling finance consulting calls on Talkspresso →
